The First Art Newspaper on the Net   Established in 1996 United States Saturday, July 23, 2016


Zona Design Creates "POP 8 1/2: La Dolce Vita"
ZONA Design: Creative Director: Zoa Martinez. Executive Producer: Dennis Fluet. Designers: Zoa Martinez, Mark Lee and Agnes Nowakowska.
NEW YORK, NEW YORK.- For the Museum of Contemporary Art, North Miami (MOCA), ZONA Design, the New York-based, full service design agency, created the design, identity, event marketing, environmental graphics, print and signage for “POP 8 ½: La Dolce Vita,” the museum’s 5th annual fundraiser. The February 9th extravaganza, inspired by the genius of Italian Director Federico Fellini, will gather together 800 movers and shakers, patrons and the aficionados who make up the Miami art community. The evening’s proceeds will benefit MOCA’s Permanent Collection Acquisition Fund.

Zoa Martinez, ZONA Design President/Creative Director/Designer, herself a celebrated pop artist, explained her design concept. “For the MOCA marketing campaign we wanted a surrealistic feel, a cinematic quality with a muted color palette. We chose black, white, mauve and brunt orange. To create an art piece based on Fellini and his art, we utilized images of Marcello Mastroianni, Anita Ekberg, a Borsalino hat, a film camera, and that fabulous ‘8,’ redesigned a la ZONA. We branded the museum’s façade with ZONA’s ‘POP 8 ½: La Dolce Vita’ graphics, establishing an identity that captured the essence of the event. Then we incorporated these environmental elements into all print collateral, marketing kits, web, signage and event marketing and design,” stated Martinez.

Lourdes Jofre-Collett, a MOCA Trustee and Co-Chair of “POP 8½: La Dolce Vita” added, “Zoa is a magician. Her visual concept and branding materials once again opened doors and provided entrée to sponsors who had previously eluded us. It is so much easier to approach a potential contributor or sponsor when the quality of your materials and the originality of your concept are so strong. The elegance of ZONA’s marketing materials made immediately apparent the size, the scope and the importance of our MOCA event. Zoa’s art carries so much force that our patrons, who are purists, understood not only the commercial effectiveness of her materials but also appreciated them as art in and of themselves.”

In addition, Zoa Martinez designed the façade of a separate pavilion, the La Dolce Vita Club, a VIP lounge for patrons who contribute in excess of $5000 to the event, and created a blueprint for the look and feel of that venue.

MOCA Executive Director and Chief Curator Bonnie Clearwater added, “Zoa’s concept elevated the POP party to another level with its sophistication and original graphics. She captured the excitement of the event and conveyed it to our potential donors. The concept has been carried through on every aspect of this event from the save-the-date card, the invitation, and signage to the outside of the Museum. Right now everyone who drives past the Museum sees the distinctive POP 8 ½ logo and graphics painted on the outside of our building.”

In addition to Creative Director/Designer Zoa Martinez, ZONA’s team included Executive Producer Dennis Fluet, and Designers Mark Lee and Agnes Nowakowska.

ZONA Design utilized stock images of Marcello Mastroianni, his Borsalino and Anita Ekberg, all acquired through Corbis. Nupress (Miami, FL) printed the collateral materials.

Representing MOCA, North Miami were Executive Director and Chief Curator Bonnie Clearwater, Trustee and Co-Chair of “POP 8 ½: La Dolce Vita” Lourdes Jofre-Collett, Co-Chair Susan Zarchen and Fundraising Manager Erin Malone.

Sponsors of “POP 8½” include Ana Laura Arellano, Diana and Louis Jaffe, Alan and Diane Lieberman, Sofia and Mike Segal, and The Catalina Hotel & Beach Club. The La Dolce Vita Club is sponsored by Smith Barney and Sonesta Hotels of Florida. Other sponsors include Friends of FAI, Italy-America Chamber of Commerce/Southeast, BICE Restaurant, Nikki Beach Coconut Grove, Grey Goose Vodka, Diageo and Peroni.






Today's News

February 3, 2008

World-renowned Architect Zaha Hadid's Design Selected for MSU's Broad Art Museum

New Book on the Acclaimed British Artists

TAG Heuer Inaugurates its "TAG Heuer 360" Private Museum

The Affordable Art Fair Returns to London

Zona Design Creates "POP 8 1/2: La Dolce Vita"

The Centre of Attention at Art Rotterdam 2008

All for Art! Our Great Private Collectors Share Their Works

The Do LaB Presents: Lucent L'amour: a Visionary Love Fest

Abba Fine Art Presents Invented Worlds

The Agora Gallery Presents Collective Exhibition

Most Popular Last Seven Days



1.- 100 nude women pose in Cleveland, reflecting on Trump

2.- West Kowloon Cultural District Authority appoints M+ Executive Director

3.- Hieronymus Bosch, Touched by the Devil: Movie has US premiere at Film Forum

4.- Masterpieces replaced by fakes in six national galleries in treasure hunt

5.- On the Verge of Insanity: Van Gogh 'suicide gun' on display in Amsterdam

6.- Getty Museum opens exhibition of illuminated manuscripts

7.- Two rolls of early Kodak film acquired by the George Eastman Museum

8.- Dark secrets of the man who opened architecture to the light

9.- Chinese artist Ai Weiwei's refugee life jackets in Vienna palace pond

10.- Gallery 19C brings together two views of Venice by Jean-Baptiste-Camille Corot

Related Stories



Important Judaica and Israeli & international art bring a combined $7.9 million at Sotheby's New York

Tunisia to auction ousted despot's treasures

Andy Warhol's Mao portraits excluded from the Beijing and Shanghai shows next year

China criticises French Qing dynasty seal auction

Christie's announces auction marking the first half century of the popular and luxurious interiors shop Guinevere

Nine new exhibits debut at San Diego International Airport

Rembrandt masterpiece "Portrait of Catrina Hooghsaet" back on display at National Museum Cardiff

Amber: 40-million-year-old fossilised tree resin is Baltic gold

Egyptian artist Iman Issa wins the Ist FHN Museu d’Art Contemporani de Barcelona Award

The main chapel of the Basilica of Santa Croce open for visits after five year restoration



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemariasound.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful