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GraphicGallery / Gerard Huerta
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| Gerard Huerta and his wonderful logos and illustrations |
Gerard Huerta, American Leather logo.
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March 12, 2005
By Ignacio Villarreal
Gerard Huerta was born in California and graduated from the prestigious Art Center College of Design; he went to work to New York at a very young age and soon found success designing record covers CBS records. The design of the TIME magazine logo in the 1970’s is perhaps the one that gave him the most prestige in the middle of the 70’s. Even though Gerard had success early in life accompanied by his wife Debra that helps him with management tasks, he has always kept his feet on the ground and has become an important designer always maintaining his humbleness.
We now give Gerard Huerta a space in our GraphicGallery, which fills us up with satisfaction for his talent and his quality as a person. Greetings Gerard, and thanks for your collaboration on different projects we worked together. (IV)
Biography
Gerard Huerta is a designer of letter forms. From trademarks and logotypes to mastheads, from illustrative lettering to Swiss Army watch face designs, he has worked in a variety of typographic styles. Born and raised in southern California he graduated from Art Center College of Design and began his career at CBS Records in New York designing album covers. He started Gerard Huerta Design in 1976 and has been drawing custom letters and logos ever since. Some of his logos and logotypes have included Swiss Army Brands, MSG Network, CBS Records Masterworks, Waldenbooks, Spelling Entertainment, Nabisco, Calvin Kleinšs Eternity, Type Directors Club, the mastheads of Time, Money, People, The Atlantic Monthly, PC Magazine, Adweek, Us, Conde Nast’s Traveler, Working Mother, WordPerfect, The American Lawyer, The National Law Journal, The National Catholic Register, Illustration and Architectural Digest as well as corporate alphabets for Waldenbooks, Time-Life and Conde Nast. He has been featured in Money Magazine, The Penrose Annual, Typographic i, Scripsit, The Graphis Business Issue, How Magazine, Step-By-Step Magazine, Westport Magazine and the books Graphis Typography 1: Masters of Typography and Friedrich Friedl’s reference book Typography: When Who How. He is also a guitarist and singer in the group The Merwin Mountain Band and lives in Fairfield, CT with his wife Debra and their three sons. His studio is in the historic Southport Freight Station.
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