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'The Summer of Love Experience: Art, Fashion, and Rock & Roll' closes with record attendance numbers
Victor Moscoso, "'Incredible Poetry Reading,' Ferlinghetti, Wieners, Meltzer, Whalen, Welch, McClure, Ginsberg, June 8, Norse Auditorium," 1968. Color offset lithograph "animated" poster. Fine Arts Museums of San Francisco, Gift of the Gary Westford Collection, in Honor of Victor Moscoso and All the Poets. © Victor Moscoso. Image Courtesy of the Fine Arts Museums of San Francisco.

SAN FRANCISCO, CA.- More than 25,000 museum visitors crowded in for a chance to see The Summer of Love Experience: Art, Fashion and Rock & Roll in its final week before closing on August 20. Over its 19-week run, almost 270,000 visitors from around the world came to the de Young to relive the Summer of Love, making the exhibition the highest attended since Girl with a Pearl Earring: Dutch Paintings from the Mauritshuis debuted at the de Young in 2013. The record numbers also extended to online interest, with almost 400,000 visitors browsing exhibition web offerings. The Summer of Love Digital Story, part of a series of free educational online guides initiated by Max Hollein, Director and CEO, alone drew almost 40,000 visits, making it the most-read digital publication thus far.

Additional educational programs and publications developed by the de Young in conjunction with the exhibition proved equally popular, with guided tours fully booked within days of the release date and the highest number of audio tours sold in recent years. In May, young audiences explored ways to unite and support each other on important social issues on “Teens Take Action Day,” arranged by the museum’s Teen Advisory Board, and “The Far-out Guide to the Gallery” accompanied young visitors throughout the run of the exhibition. The extensive 340-page hardcover catalogue was the highest selling exhibition catalogue in almost five years and the 40-page soft cover Pictorial sold out completely before the exhibition closed.

Next up at the de Young is Teotihuacan: City of Water, City of Fire opening September 30. The result of a 30-year collaboration with the Mexican Government, the exhibition will explore the mystery surrounding the ancient city through more than 200 artifacts, many recently excavated and on view for the first time. At the Legion of Honor, the opening of KLIMT & RODIN: An Artistic Encounter on October 14, is eagerly anticipated. The exhibition marks the centenary of the deaths of both artists, and is the first to explore a broad range of Klimt’s oeuvre on the West coast, focuses on the artists’ meeting at the Vienna Secession in 1902 and explores shared touch points and developments in the two pioneering artists’ practices.

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