NEW YORK, NY.-
In partnership with Advertising Week, Times Square Arts
presents artist Benjamin Lebovitzs Borders on Times Squares electronic billboards from 11:57 p.m. to midnight every night in September. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.
Earlier this year, Times Square Arts and Advertising Week put out an open call for Midnight Moment proposals from artists working in the advertising industry. The winning submission was Borders, created by art director Benjamin Lebovitz. Using Google Earth satellite technology a familiar medium after Lebovitzs work on projects for the company Lebovitz depicts the world from above, displaying the international borders between countries like Nepal and China, the US and Mexico, Syria and Turkey, Israel and Jordan, and Kuwait and Iraq, along with the remains of the Berlin Wall and landscapes of Glacier National Park. Borders seeks to understand the world in a more unbiased way, urging viewers to reinterpret these geological and political divides as delicate, shared ecosystems and make a personal connection with the social responsibility to humanity and the environment.
Ben Lebovitz, Artist, said My hope for this work is that it might compel us to examine what our interpretation of a border is and how we might begin to understand ways in which we can develop future systems for sharing resources between countries. With satellite imagery we can at a breadth see how our shared land is utilized. (Especially as it pertains to harnessing and the consumption of energy, transportation, and sustainable food and water solutions)
Mari Kim Novak, President of Advertising Week, said Times Square has been home to Advertising Week since the beginning and is one of the most iconic, entertaining, and creative places in the world. Its incredible to celebrate the creative work of modern artists in this global hub that offers an unparalleled backdrop for engaging and cutting-edge content.
Debra Simon, Times Square Arts Director, said, Times Square is known for surrounding visitors with the spectacle of cutting-edge advertising. This partnership with Advertising Week celebrates the creative talent of the advertising world, as Ben Lebovitzs Borders channels it into socially- and environmentally-conscious art.
Fred Rosenberg, President of the Times Square Advertising Coalition, said, Borders redefines the meaning of a geographical barrier. The artist, Ben Lebovitz, explores the capabilities of Google Earth and brings those beautiful images of the world to the screens of Times Square.
Harry Coghlan, Chairman of the Times Square Advertising Coalition, said, Ben Lebovitz cleverly uses Google Earth to access satellite and aerial imagery of different international borders, reminding us that the world is not so small after all. Borders reinforces that even countries separated by a barrier still share the same resources.