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The Museum of Modern Art acquires an original-condition 1968 Fiat 500
Dante Giacosa, for Fiat S.p.A. 500F City Car. Designed 1957 (this example 1968). Steel body with cloth roof, 52 × 52 × 116 7/8″ (132.1 × 132.1 × 296.9 cm). The Museum of Modern Art, New York.


NEW YORK, NY.- The Museum of Modern Art has acquired an original model of the Fiat 500F “Berlina,” commonly referred to as the Cinquecento. The most popular version of the 500—which was in production from 1965 through 1972—the Berlina exemplifies a clear expression of form following function, a logical and economical use of materials, and a belief that quality design should be accessible to all. The development of inexpensive, reliable cars like the Fiat 500 was instrumental in knitting together communities and nations and fostering a feeling of freedom of movement throughout the postwar European continent. Through its design and its centrality to the story of mid-century Italy, the 500 embodies many of the principles that typified mid-century modernist design and connects it to themes explored in works throughout the Museum’s collection.

“The Fiat 500 is an icon of automotive history that fundamentally altered car design and production,” said Martino Stierli, The Philip Johnson Chief Curator of Architecture and Design at MoMA. “Adding this unpretentious masterpiece to our collection will allow us to broaden the story of automotive design as told by the Museum.”

“While the Fiat 500 has unquestionably left its mark on automotive history, it is equally true that it has never been just a car,” said Olivier François, Head of Fiat Brand and Chief Marketing Officer, FCA Group. “In its 60 years of history, the 500 has transcended material manifestation to enter the collective imagination and become an icon, which has now the honor of being certified by being acquired by MoMA in a tribute to artistic and cultural value.”

Commonly referred to as the Cinquecento, the Nuova 500 was designed by designer and engineer Dante Giacosa and launched in 1957. Giacosa, who joined Fiat in 1927, was responsible for many of the most important designs to emerge from the automaker during his 43-year career, including the original 500 “Topolino” and the later 500 “Nuova.” A compact, rear-engine city car, the 500 was conceived as an economical car for the masses. Despite its small exterior dimensions, Giacosa’s design maximized interior volume, resulting in a surprisingly spacious interior that could accommodate four passengers. The standard-feature foldable fabric roof imbued this economy car with a sense of luxury while simultaneously reducing the amount of steel—a precious commodity at the time—necessary for production of the car. In 1965 it was slightly redesigned, resulting in the discontinuation of the rear-hinged “suicide doors” that marked the earlier production. An original-condition model of this version, the 500F Berlina, has entered into MoMA’s collection.

MoMA has a rich history of collecting and displaying automobiles, with seven cars already in its collection, including a Cisitalia 202 GT Car (1946), a Jeep Truck: Utility 1/4 Ton 4 x 4 (M38A1) (1952), a Volkswagen Type 1 Sedan (1959), a Jaguar E-Type Roadster (1961), a Ferrari Formula 1 Racing Car (641/2) (1990), a Smart Car “Smart & Pulse” Coupé (1998), and a recently acquired Porsche 911 Coupé (1965). The Museum exhibited cars as early as 1951 and has since mounted eight exhibitions dedicated solely to automobiles, including 8 Automobiles (1951), Ten Automobiles (1953), The Racing Car: Toward A Rational Automobile (1966), The Taxi Project: A Realistic Solution for Today (1976), Designed for Speed: Three Automobiles by Ferrari (1993), Refining the Sports Car: Jaguar’s E-Type (1996), Different Roads: Automobiles for the Next Century (1999), and AUTObodies: speed, sport, transport (2002).






Today's News

July 4, 2017

Museo Thyssen-Bornemisza opens exhibition of works by Sonia Delaunay

The Museum of Modern Art acquires an original-condition 1968 Fiat 500

Estorick Collection of Modern Italian Art opens exhibition of works by Franco Grignani

Hauser & Wirth opens exhibition of monumental sculptures by Paul McCarthy

Norton Museum of Art celebrates topping out of Foster + Partners expansion

Major new permanent art work by Daniel Buren inaugurated today at Tottenham Court Road Tube station

Sotheby's Old Masters Evening Sale in London to include a sculpture for the first time ever

Afghan-American brings immigrant tales to Times Square

Extraordinary embroidery: Hidden histories of ordinary girls revealed through their sewing

Asia Society Museum in New York shines a spotlight on the work of artists from the South Asian diaspora

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A series of newly commissioned installations explore our perceptions and connections to colour

1929 Bugatti that survived WW2 target practice is reborn rebodied and for sale with H&H Classics

Solo exhibition by Berlin-based artist Jenni Tischer on view at The Drawing Room in Hamburg

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Exhibition at PAC in Milan explores African art

Mills College Art Museum features works from its artist-in-residence program

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