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Serpentine launches new digital platform: Serpentine Mobile Tours
The new Mobile Tours are supported by Bloomberg Philanthropies and form part of a larger digital engagement programme, which aims to provide greater access and create new gallery experiences for Serpentine visitors. Image courtesy Serpentine Galleries.

LONDON.- The Serpentine Galleries introduce a new digital platform that offers visitors access to additional, exclusive programme content, including artist interviews and curated tours, as they explore the gallery spaces. The new Mobile Tours are supported by Bloomberg Philanthropies and form part of a larger digital engagement programme, which aims to provide greater access and create new gallery experiences for Serpentine visitors.

Launched to coincide with the Serpentine’s expanded summer programmes, the Mobile Tours include recordings by American artist Alex Katz and painter, essayist and poet Etel Adnan, Serpentine Pavilion designer Bjarke Ingels and the designers of the four Summer Houses - Kunlé Adeyemi (NLÉ), Barkow Leibinger, Yona Friedman and Asif Khan. Taking advantage of its unique position within Kensington Gardens, the Serpentine Galleries is offering visitors access to these specially designed Mobile Tours as they log-on to the gallery’s free public wifi.

The platform also offers exclusive artist materials, including audio of poet John Godfrey reading his poem, At the Stroke of Katz, Sharp, written in response to Alex Katz’s work; audio of Etel Adnan talking about the colour red and Mount Tamalpais; a video of Etel Adnan performing at the 2015 Transformation Marathon; a film of architect Bjarke Ingels; and short videos of each of the Summer House architects discussing their approach to the commission.

The Mobile Tours provide an essential link between the Serpentine and its audience, guiding visitors between the Serpentine Gallery, Serpentine Sackler Gallery and Pavilion, while promoting user-led experiences of the Serpentine’s internationally acclaimed Exhibition and Architecture Programmes.

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