NEW YORK, NY.- Times Square Arts brings Saya Woolfalks brief film ChimaCloud to Times Squares electronic billboards from 11:57 p.m. to midnight every night in June. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.
Saya Woolfalks ChimaCloud transforms our metro hub and big screens into an imaginary transport hub to a utopian society where inhabitants adopt new behaviors, psychologies and physiologies. Combining animation and live action, ChimaCloud is a series of short digital videos collected from Woolfalks ongoing multimedia project ChimaTEK. In the multi-year projects No Place, The Empathics and ChimaTEK, Woolfalk has created the kaleidoscopic world of the Empathics, a fictional race of women who are able to alter their genetic make-up and fuse with plants. With each body of work, Woolfalk continues to build the narrative of these women's lives, questioning the utopian possibilities of cultural hybridity.
This month, Woolfalks works also inhabits two other parts of the city. ChimaCloud: Control Center is being shown on digital screens and through a virtual sculpture and live performance in Fulton Center as part of LMCCs River To River Festival, while the Brooklyn Museum displays her exhibition ChimaTEK: The Dinner Party Uploaded. These three ChimaTEK interventions offer New Yorkers and visitors an opportunity to travel between worlds as well as across the rivers, bridges and subway lines of New York City.
Saya Woolfalk, Artist, said, Walking through Times Square is a futuristic experience where people from all over the world pulse through the streets of NYC. I am excited to insert my videos into this complex cosmopolitan context, and see how passersby engage with the ChimaCloud.
Tim Tompkins, President of the Times Square Alliance, said, The genius of the artist is to show us another perspective Woolfalk takes this further and shows us an entire alternative world.
Sherry Dobbin, Times Square Arts Director, said, Too often, we battle with the dystopian view of the future and the fearful Bladerunner concept of Times Square, but Sayas creation conjures up new possibilities, transforming our electronic screens into a portal to a utopia.