The First Art Newspaper on the Net   Established in 1996 United States Monday, September 23, 2019

Institute of Contemporary Arts celebrates Italian manufacturing company Olivetti
Olivetti Showroom, Barcelona – Spain, designed by BBPR (1965). Photo: F. Català Roca. Courtesy of Navone Associati, Milan.

LONDON.- The ICA presents a selection of photographs, films and ephemera relating to Italian manufacturing company Olivetti’s graphic and spatial design, as well as architecture. Working in close collaboration with the Associazione Archivio Storico Olivetti, Ivrea – Italy and focusing largely on the industrial boom of the post-war era, the display will cover a key period in Olivetti’s history up until the 1960s, a time which saw the creation of the iconic Valentine typewriter and the company’s increasing move towards computer technologies.

Founded in 1908 as a typewriter manufacturing company by Camillo Olivetti in Ivrea, Italy, Olivetti is considered to be one of the leading manufacturing companies of the middle of the 20th century. Recognising the importance of design over pure functionalism, a concept largely owed to the founder’s son, Adriano Olivetti, the company went on to produce some of the most important and iconic hand-typing devices and early computers of the 20th century: from the Lettera 22 (1950) and Valentine (1969) typewriters, to the Elea 9003 (1959), Italy’s first computer, and the Programma 101 (1965), the first commercially produced desktop computer.

Olivetti’s innovative design ethos extended beyond its products: in the advertisements, both graphic and on film, considered pioneering for the ways in which they communicated complex, extensive information through a bold, simplified aesthetic, and through interior design and architecture, as seen in the company’s numerous showrooms and shop window displays which were conceptualised and transformed into unique installations. One example of this is the London Kingsway showroom, created by Australian designer Gordon Andrews and FHK Henrion, a key figure of British post-war design who had close links to the ICA.

Throughout its history Olivetti commissioned numerous writers, designers, architects and artists: from Franco Fortini and Giovanni Giudici who wrote many of the advertising slogans, to Gae Aulenti, BBPR, Louis Kahn, Le Corbusier, Costantino Nivola, and Carlo Scarpa who designed both offices and showrooms, and designers Walter Ballmer, Mario Bellini, Milton Glaser, Costantino Nivola, Marcello Nizzoli, Giovanni Pintori and Ettore Sottsass, as well as former Bauhaus students Herbert Bayer and Xanti Schawinsky, who were involved in the creation of both advertisement campaigns and the products themselves. Recognising the need to integrate design into its business model, Olivetti established a graphic design department within the company in 1937, which was headed by Giovanni Pintori from 1940 until 1967. In creating a historical lineage of Olivetti’s design work from the mid-20th century, the display will show the progressive cultural ideals at the heart of the company’s ethos, a model which still resonates today.

This exhibition is presented in collaboration with Associazione Archivio Storico Olivetti, Ivrea – Italy and is part of the London Festival of Architecture 2016

Today's News

May 25, 2016

Exhibition at the Frick Collection takes a fresh look at Meissen porcelain

Christie's fined over elephant ivory sale

Georgia O'Keeffe Museum acquires rare O'Keeffe painting

Rome launches 500-million-euro SOS for historic sites

India launches probe as insect excrement turns Taj green

Dominique Lévy opens exhibition celebrating the legacy of Gego

Exhibition in Arles brings together 31 paintings by Vincent Van Gogh

Native Americans step up fight over sacred object auctions

L.A. auction house posts strong prices for international works

Exhibition focuses on dialogue between European and British artists

Celebrated historic New Jersey Palisades cliffs estate to be sold at auction

MOCA Jacksonville names curator of collections Ben Thompson as deputy director

Exhibition of works by Robert Bordo and Sam Anderson with Michel Auder on view at Bortolami

Solo exhibition featuring new works by artist Luka Fineisen on view at Galerie Rupert Pfab

A new identity for a project taking shape

David Brooks presents every single part of a used 1976 John Deere 3300 combine harvester in exhibition

First UK solo exhibition of Marco Godoy opens at Copperfield

Exhibition of new works by the emerging Canadian painter Ally McIntyre opens at CNB Gallery

Onderdonk Blue Bonnets bring $103,000, Texas contemporary art steals spotlight at Heritage Auctions

Institute of Contemporary Arts celebrates Italian manufacturing company Olivetti

1895-O $1 MS65+, unseen since issue, tops the Heritage offerings in June Long Beach auction

The Esther Salinas Collection: Fine illustrated classics, fairy tales at auction

Single-owner collection leads Skinner's June Shaker Auction

Cally Spooner transforms New Museum's Lobby Gallery through her site-specific installation

Most Popular Last Seven Days

1.- Holocaust 'masterpiece' causes uproar at Venice film festival

2.- To be unveiled at Sotheby's: One of the greatest collections of Orientalist paintings ever assembled

3.- Bender Gallery features paintings by up and coming Chicago artist Michael Hedges

4.- Lévy Gorvy exhibits new and historic works by French master in his centenary year

5.- Artificial Intelligence as good as Mahler? Austrian orchestra performs symphony with twist

6.- Fascinating new exhibition explores enduring artistic bond between Scotland and Italy

7.- Exhibition explores the process of Japanese-style woodblock production

8.- Robert Frank, photographer of America's underbelly, dead at 94

9.- The truth behind the legend of patriot Paul Revere revealed in a new exhibition at New-York Historical Society

10.- Hitler bust found in cellar of French Senate

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful