One of the finest 1933 Goudey PSA Registry baseball card sets, an elite compilation of the first great bubble gum issue, is expected to approach nearly $1 million when it comes up for auction on April 14, 2016, in an online-only extended bidding format auction presented by Heritage Auctions
Scoffing at the Great Depression that held the United States in its merciless grip, the Goudey Gum Company innovated the first great trading card issue of the long-standing Bubble Gum Era in 1933, a set that holds sway as one of the hobby's "Big Three."
"This is one of the finest assemblies of this beloved 240-card masterpiece," said Chris Ivy Director of Sports Auctions at Heritage Auctions. "Our consignor cut no corners in piecing together this set. Even the ultra-rare Napoleon Lajoie card is present, and the 241st lot of the auction is an uncut sheet which includes the sought after yellow Babe Ruth."
Admittedly, the appearance of the Sultan of Swat on the sheet is a matter of simple probability, as Ruth appears four times within the issue. His pinstriped counterpart Lou Gehrig is honored twice by the 1933 set. All six cards appearing in the registered set grade at least PSA NM-MT 8. The set in its entirety is rated 7.94.
"It's been a more than a few years since many of these low-population commons have appeared in such high grades," said Ivy. "We fully expect that the upper echelon of pre-war trading card collectors will respond enthusiastically to this offering."