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Guggenheim advances creative and strategic management with key appointments

Gigi Loizzo, the Guggenheim’s new Director, Retail Strategy and Operations, is responsible for creating a retail and product strategy in line with the Guggenheim’s brand and creative history. Photo: Gigi Loizzo.


NEW YORK, NY.- Richard Armstrong, Director, Solomon R. Guggenheim Museum and Foundation, today announced the appointment of Lisa Naftolin as the museum’s first Creative Director, Publishing and Digital Media. In this role, Naftolin will be responsible for the strategic direction and oversight of the institution’s publishing and content strategy. Additional recent hires include Clare Bell as Director of Exhibition Management and Gigi Loizzo as Director, Retail Strategy and Operations.

As Creative Director, Publishing and Digital Media, Naftolin will articulate and manage content creation and publishing strategies. Under her leadership, an integrated, multidisciplinary team—including the Graphic Design, Interactive, Photography, and Publishing and Digital Media Departments—will develop a forward-thinking, unified, and dynamic voice for the institution across all platforms. Naftolin is also charged with leveraging innovative technologies to develop audiences and create new avenues for engagement. She starts at the Guggenheim on February 16, 2016, and will report to Ari Wiseman, Deputy Director.

Naftolin brings 25 years of experience working in arts and culture, across a variety of platforms and media. As the first Executive Director, Creative Brand Development for NARS Cosmetics, she co-led the redesign of the global company’s e-commerce website and initiated an award-winning collaboration with the Andy Warhol Foundation. During her seven years at Art + Commerce, she managed a creative department producing projects in a range of media in support of such artists as Steven Meisel, Collier Schorr, and Taryn Simon, as well as the Robert Mapplethorpe Foundation. She has also worked as an art director for Architecture magazine and as a graphic designer at the New York Times Magazine. Naftolin began her career at the Art Gallery of Ontario, designing books and exhibition materials.

Clare Bell, Director of Exhibition Management, has been appointed to coordinate overall planning for the Guggenheim’s global exhibition program and the realization of the exhibitions at the Guggenheim in New York, as well as select off-site locations. In addition, she oversees touring exhibitions and licensing. She reports to Marc Steglitz, Senior Deputy Director and Chief Operating Officer.

With more than 30 years of museum and foundation experience, Bell began her career at the Guggenheim Museum, working in a variety of roles, including as an associate curator. Most recently, she spent 13 years as Curator, Exhibition Manager, and Researcher at the Roy Lichtenstein Foundation, where she was responsible for the organization of exhibitions and programs. Bell has contributed to major catalogues on Lichtenstein’s work, as well as other postwar art and artists. She has also served as Director of Exhibitions at Pace Wildenstein in New York and as Deputy Director and Chief Curator at the Museum of the City of New York, where she managed curatorial departments and programs.

Gigi Loizzo, the Guggenheim’s new Director, Retail Strategy and Operations, is responsible for creating a retail and product strategy in line with the Guggenheim’s brand and creative history. She leads visual merchandising and operations for the Guggenheim Store in New York and online, as well as collaborates on strategy with the Guggenheim museums in Bilbao and Venice. She reports to Marc Steglitz, Senior Deputy Director and Chief Operating Officer.

Loizzo brings more than 20 years in the cultural retail industry, recently working as the Vice President of Retail and Café Services for the National September 11th Memorial and Museum. There, she provided leadership and strategic planning for the stores and oversaw the launch and operation of their e-commerce website. Previously, Loizzo served as Director of Community Engagement at the International Center of Photography and as Merchandise Manager at the Brooklyn Museum. She also serves as a board member for Dancing in the Streets and volunteers with the South Bronx Farmers Market.






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