On 21 January 2016 Christies
will host its annual Ski Sale the only auction dedicated to ski posters worldwide. The Ski Sale continues to present collectors with colourful, decorative and skilful vintage poster designs, perfect for anyone looking to decorate their home or chalet. The 2016 auction features a superb selection of vintage posters advertising Europes iconic ski resorts, as well as a striking group from the United States, Canada and New Zealand. There is a poster for every budget in The Ski Sale, with estimates ranging from £700 up to £25,000.
During the early 20th century, the first resorts began competing against one another to be recognised as the most beautiful and glamorous, with some of the finest designers and artists commissioned to create stylish advertisements urging holiday-makers to visit. This resulted in a great range of beautiful and striking posters. Skiing holidays also became increasingly popular as new transport links gave greater access to this exhilarating type of holiday. The bold colours, typography that was often integrated into the image and the strong design resulted in outdoor art galleries on station platforms and travel agents where the posters were displayed.
Poster expert Paul Rennie will be talking about Style and Sophistication in Winter Sports at the next Christies Lates event on 5 January. Anyone can drop into Christies South Kensington between 6 and 8.30 pm to The Lifestyle Late.
HIGHLIGHTS FROM THE SKI SALE 2016
ALEX WALTER DIGGELMANN (1902-1987) GSTAAD lithograph in colours, 1934 Estimate: £10,000-15,000
PIERRE KRAMER (1910-1996) ZERMATT lithograph in colours, 1931 Estimate: £7,000-9,000
HANS SCHILTER (1911-1988) STOOS lithograph in colours, 1957 Estimate: £2,000-3,000