The First Art Newspaper on the Net   Established in 1996 United States Saturday, August 17, 2019

Atlanta's High Museum of Art explores iconic design of Coca-Cola bottle in exhibition
William Christenberry (American, born 1936), Country Store, Hale County, Alabama, 1976, printed 2012, pigmented inkjet print. High Museum of Art, Atlanta, purchase with funds from Robert Yellowlees, 2014.158.

ATLANTA, GA.- An exhibition exploring the iconic design and creative legacy of the Coca-Cola bottle opens at the High Museum of Art in Atlanta this month. “The Coca-Cola Bottle: An American Icon at 100” features more than 100 objects, including more than 15 works of art by Andy Warhol and more than 40 photographs inspired by or featuring the bottle.

Opening Feb. 28 and on view through Oct. 4, 2015, the exhibition provides visitors the opportunity to view original design illustrations, historical artifacts and a century of experimentation with the CocaCola bottle, which has become one of the world’s most recognized icons since its inception in 1915.

“The High is honored to present this exhibition celebrating an iconic American design that has influenced artists from the 20th century to the present day,” said Michael E. Shapiro, Nancy and Holcombe T. Green, Jr. director of the High. “The story of the Coca-Cola bottle’s creation and its impact on the cultural fabric of the world began right here in Atlanta, so it is fitting to share this story in the Southeast’s leading art museum.”

Originally designed by the Root Glass Company in Terre Haute, Ind., the bottle offered a distinct package for an already ubiquitous product launched in 1886. The design was the result of a competition that challenged bottle manufacturers to develop a container recognizable even if broken on the ground or touched in the dark. The winning design’s subtle curves and green-tinted glass ultimately had an outstanding impact on 20th-century visual art and culture.

The bottle, which has enticed multiple generations and billions of people worldwide, has also inspired numerous artists. Photographers such as Walker Evans and William Christenberry documented the Coca-Cola bottle’s universal presence in the cultural landscape of 20th-century America. The Coca-Cola bottle also helped spur Warhol’s pioneering shift to his breakthrough Pop Art style.

Organized by the High in collaboration with The Coca-Cola Company, the exhibition is presented in two floors of the High’s Anne Cox Chambers wing. As visitors enter the exhibition gallery in the firstfloor lobby, they may view more than 500 contemporary 3-D printed bottles suspended from the ceiling, which were created by Conran and Partners and reference the iconic shape of the famous CocaCola package.

The second floor displays feature three main areas:

 A section taking visitors through the design history of the bottle, which includes a rare 1915 prototype; original drawings and patents; an early plastic version of the bottle from the late 1960s; and the first aluminum version of the bottle from 2005, many of which are on loan from The Coca-Cola Company’s extensive archives. Also included in this section is a “mash-up,” salon-style presentation of posters by contemporary designers who have re-imagined the bottle for the 21st century.

 The Pop Art section includes more than 15 works by Warhol, many on loan from The Andy Warhol Museum, showcasing the artist’s fascination with the bottle. The works, ranging in media from painting, collage, drawing, photography, film and sculpture, demonstrate Warhol’s appreciation of the Coca-Cola bottle as a uniquely American symbol. Highlights include a 1962 silkscreen, “Three Coke Bottles,” and three of the artist’s famous screen tests, including one featuring musician Lou Reed with a bottle.

 In the photography section, more than 15 images by Christenberry from the High’s permanent collection will accompany photographs by Evans, Berenice Abbott, Imogen Cunningham, Alfred Eisenstaedt, Clarence John Laughlin, Helen Levitt, Abelardo Morell, Peter Sekaer, Ben Shahn and Marion Post Wolcott, among others. The photographs track the enduring presence of the Coca-Cola bottle within the rapidly changing cultural landscape of 20th- and 21st-century America. They document the bottle’s role in daily life through scenes captured in Atlanta, New Orleans, New York City, Yosemite Valley and several small towns across the American South.

Today's News

February 28, 2015

Largest overview presentation of Louise Bourgeois' Cell series opens at Haus der Kunst

Sotheby's to offer complete set of Nicholas Nixon's Brown Sisters photographs

Leonard Nimoy, Spock on 'Star Trek' and accomplished photographer, dead at 83

Graffiti artist Banksy releases an online video; Leaves his mark in war-ravaged Gaza

Iconic artist Auguste Rodin comes to the James A. Michener Art Museum in Pennsylvania

Atlanta's High Museum of Art explores iconic design of Coca-Cola bottle in exhibition

Career-spanning exhibition of Richard Avedon's work opens at Gagosian Rome

The Bronx Museum of the Arts appoints José A. Ortiz as new Deputy Director

Reflective celebration of Lehmann Maupin's history offered in new exhibition

Catherine Futter named to new leadership position at the Nelson-Atkins Museum of Art

'Art Nouveau, Continental Design & Sculpture' on view at the Fine Art Society in London

Lyman Allyn Art Museum presents exhibition exploring the rich heritage of New England gardens

Exhibition at the Art Gallery of South Australia presents a selection of works by Bill Viola

Mat Collishaw announces Tate Sensorium as the winner of IK Prize 2015

Didier Claes to show the collection of African masks of Dr. Alex Rafaeli at TEFAF

Black Mountain College Museum completes first phase of renovation and expansion project

Former Beatle Paul McCartney's childhood home sold

Gross Domestic Product inventor Simon Kuznets' 1971 Nobel Prize sells for $390,848

NEW/NOW: 'Karl Lund - Angry robots liquefied my brain' opens at the New Britain Museum of American Art

The Neuberger Museum of Art presents exhibition 'Kuba Textiles: Geometry in Form, Space, and Time'

Major solo exhibition by the Czech artist Krištof Kintera opens at Kunsthal Rotterdam

Exhibition of works by Bradley Hart opens at Anna Zorina Gallery

Martha Araújo's first solo exhibition at Galeria Jaqueline Martins on view in Sao Paulo

Woodson Art Museum guitar exhibition strikes a chord

Most Popular Last Seven Days

1.- Conservation reveals Wellington Collection work was painted by Titian's Workshop

2.- New dinosaur discovered after lying misidentified in university's vaults for over 30 years

3.- Unseen Texas Chainsaw Massacre outtakes and stills sold for a combined $26,880

4.- National gallery reveals conserved Italian altarpiece by Giovanni Martini da Udine

5.- London's Tate Modern evacuated after child falls, teen arrested

6.- Bavarian State Minister of the Arts restitutes nine works of art

7.- Boy thrown from London's Tate Modern is French tourist visiting UK

8.- Child thrown from London gallery has broken spine, legs and arm

9.- £10 million Turner masterpiece may leave British shores

10.- Tourists banned from sitting on Rome's Spanish Steps

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful