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Sotheby's to offer the private collection of Japanese cult designer and entrepreneur NIGO
“I wanted to have an estate sale of my own but obviously I couldn’t get any enjoyment from it myself if I was dead. So I decided to do it now.” NIGOŽ
HONG KONG.- Sotheby’s Hong Kong enthusiastically announces NIGOŽ ONLY LIVES TWICE, a sale of the personal collection of Japanese designer, music producer and creative entrepreneur NIGOŽ. Celebrating NIGOŽ’s 25 years as an influential force in the fashion landscape, the sale will be held on 7 October during Sotheby’s Hong Kong Autumn Sale Series 2014.

Widely known as an apparel magnate, NIGOŽ is also a longtime collector who has, over the past four decades, built a dynamic private collection. Gathered into 108 lots, the 250 pieces of collectibles, jewellery and watches, luxury goods, design furniture and contemporary art on offer epitomise NIGOŽ’s eccentric and highly informed pop aesthetic. In collecting as in his visionary career, NIGOŽ has consistently forged his own path, relying on personal instinct and a playful approach to produce a one-of-a-kind collection. Bold and imaginative: NIGOŽ ONLY LIVES TWICE will ring in a quarter-century of his distinctive taste in both fashion and art.

Since NIGOŽ’s first encounter with the concept of ‘collecting’ – a puppet set at the age of five, he has been driven by a powerful personal attraction to art and designed objects as varied as Star Wars figurines and Charlotte Perriand furniture. NIGOŽ now shares part of his collection which has been his source of inspiration, offering a rare chance for collectors and his followers alike to understand this creative figure from a new angle, while marking a key milestone in his ongoing collecting journey.

Discussing the sale, Nicolas Chow, Deputy Chairman of Sotheby’s Asia, said: "The singular collection of visionary designer NIGOŽ is unlike any Sotheby’s has ever sold and stands at the neon-lit crossroads of street culture, fashion, art and music. It packs an explosive mix of the best mid-century design, hip hop bling jewellery, street art, vintage toy and fashion collectibles, with a cool disregard for aesthetic hierarchy."

Isaure de Viel Castel, Head of Mid-Season Sales, Contemporary & Modern, Fine Art Department at Sotheby’s Hong Kong, said: “We are thrilled to team up with NIGOŽ in offering part of his private collection. The staggering variety of properties for sale is set to bring Sotheby’s to a new level by engaging not only the art circle but anyone who has been inspired by NIGOŽ’s vision, in Asia and beyond.”

NIGOŽ, born Tomoaki Nagao in 1970, is a Japanese designer, music producer and creative entrepreneur.

In 1993 he opened a store named "Nowhere" in Harajuku, Tokyo, and founded the popular street fashion brand A Bathing Ape in the same year. NIGOŽ later co-founded Billionaire Boys Club and Ice Cream – two other hugely successful clothing lines – with his longtime friend and collaborator Pharrell Williams.

NIGOŽ’s distinct taste and his diverse interest have driven him to embark on various design ventures – most notably his fruitful relationship with the New York-based artist and designer KAWS. He also manages to create much hype in the music world, having owned a record label and is the DJ and producer of the Japanese hip hop group TERIYAKI BOYZŽ. NIGOŽ sets foot in the restaurant and cafe business as well, overseeing CURRY UPŽ and 2-5CAFE.

Currently, NIGOŽ is Designer of Human Made and Creative Director of UNIQLO’s t shirt brand UT. adidas Originals has recently announced a long-term partnership with NIGOŽ, in which the global launch is scheduled in October 2014.

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