The First Art Newspaper on the Net   Established in 1996 United States Wednesday, April 26, 2017

Discover the political marketing of the Union nationale at the Canadian Museum of History
Affiche Duplessis 1956. ©Musée québécois de culture populaire.
GATINEAU.- The Canadian Museum of History invites visitors to discover the fascinating history of the political marketing of the Union nationale in the exhibition “Duplessis Gives to His Province” – The Political Marketing of the Union nationale, presented until December 7, 2014.

The Union nationale was a Quebec political party with a right-wing ideology that history associates with a period called the “Great Darkness.” However, this backward-looking label cannot be applied to the party’s communication strategies — radio, film, slogans, specialty advertising — which were definitely ahead of their time. Most of the objects are from the collection of Alain Lavigne, a professor at l’Université Laval and the author of Duplessis, pièce manquante d’une légende. L’invention du marketing politique, the starting point and inspiration for this exhibition.

In this exhibition, you will learn more about the first manifestations of political marketing, which were just as effective as the marketing of today’s major political parties. You will also see how Maurice Duplessis himself was the object of a careful marketing campaign.

Divided into three zones, “Duplessis Gives to His Province” – The Political Marketing of the Union nationale first highlights the promotional methods used before the advent of television. Maurice Duplessis’ party and the governments he formed were quick to realize the importance of propaganda through photography, written documentation and audio, as well as through objects.

The second zone reveals the techniques used in marketing “the Chief” of the Union nationale. Visitors will be able to appreciate how the image of Maurice Duplessis was carefully crafted by his strategists. From the image of the charismatic party leader to that of the head of state, these images were scrupulously maintained during his life as well as after his death in office, on September 7, 1959.

In the final zone, visitors will learn more about election marketing and discover the variety and originality of the communications methods employed by the Union nationale during electoral campaigns.

“The Museum is proud to give visitors a chance to see exhibitions mounted by other Canadian museums — exhibitions on the events, individuals and places that have shaped our common identity,” said Mark O’Neill, President and CEO of the Canadian Museum of History. “The presentation of Duplessis Gives to His Province” – The Political Marketing of the Union nationale provides us with another excellent opportunity for achieving this objective, and allows us to share this important part of our history with our visitors”.

“Duplessis Gives to His Province” – The Political Marketing of the Union nationale is a travelling exhibition produced by the Musée québécois de culture populaire and presented at the Canadian Museum of History from June 12 to December 7, 2014.

Today's News

July 4, 2014

Art installation by Portuguese artist Joao Onofre features death metal group in a box

Joint exhibition by Helmut and June Newton opens at The Helmut Newton Foundation

First retrospective in 25 years of work by Garry Winogrand on view at the Metropolitan Museum

Smithsonian Scientist and collaborators revise timeline of human origins

New body of work by artist Mickalene Thomas debuts at Lehmann Maupin in New York

V&A announces pioneering collaboration to create the first major museum of design in China

Kapoor, Auerbach, Calder, Fontana & Banksy top Bonhams £4m Post-War & Contemporary Art Sale

'A History. Art, architecture, design from the 1980s until today' at the Centre Pompidou

Original copies of US Declaration of Independence and Bill of Rights to be displayed in UK for first time

Life-size indoor maze takes over National Building Museum this summer

Muhammad Ali, Babe Ruth and Lou Gehrig lead Heritage Platinum Night sports offerings

'Signed, Special and Affordable' - Auction Zero's sale features 100+ lots of superb, signed designer jewelry

Miranda Lash appointed as new Curator of Contemporary Art at the Speed Art Museum

Exhibition of studio quilts with vibrant abstract and geometric designs opens in Ithaca

RRRGGHH!!! Jerry Kearns' first solo exhibition with Mike Weiss Gallery on view in New York

Unique Tibet Victoria Cross Medal group sells for a UK auction record £408,000

'Paul Laffoley: The Life and Death of Elvis Presley: A Suite' opens at Carl Solway Gallery

Yorkshire Sculpture Park presents open-air sculpture by Tracey Emin

Mercedes limousine once owned by colleague of Chairman Mao to sell at Bonhams

Discover the political marketing of the Union nationale at the Canadian Museum of History

300-year-old battle armour brings the epic tales of Japanese history to life

'Temple of the arts' restored to its original splendour for the first time in over 100 years

Most Popular Last Seven Days

1.- Builders find lost archbishops of Canterbury in London's St Mary's-at-Lambeth crypt

2.- Egyptian archaeological team discovers mummies in ancient tomb near Egypt's Luxor

3.- Artium, Basque Contemporary Art Centre-Museum presents PIGS

4.- British treasure found in piano

5.- Celebrated Polish sculptor and fiber artist Magdalena Abakanowicz dies at 86

6.- The Met reunites Caravaggio's last two paintings in exhibition

7.- Intuit celebrates Henry Darger's 125th birthday with new exhibition

8.- Exhibition delves into the manner that melancholy is represented in Mexican art

9.- Exhibition of early photographs of Bob Dylan opens at Steven Kasher Gallery

10.- The 21st Biennale of Sydney (2018) announces first 21 artists for its 45th anniversary exhibition

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful