The First Art Newspaper on the Net   Established in 1996 United States Saturday, July 20, 2019

Gap announces an innovative outdoor concept in partnership with Frieze New York and London
Paul McCarthy Balloon Dog (2013) Hauser & Wirth. The Sculpture Park. Frieze New York 2013. Photograph by Naho Kubota. Courtesy of Naho Kubota/ Frieze. All Rights Reserved.

NEW YORK, NY.- Gap has announced a partnership with the contemporary art fair Frieze, kicking off with the New York fair in May and continuing with Frieze fair in London. As part of the partnership, Gap has designed two unique outdoor experiences, called Gap White Space at Frieze, in collaboration with New York-based architects, Leong Leong, to welcome guests at the Frieze Art Fair locations in Randall’s Island, New York and Regent’s Park, London. These experiences are named after the White Space rooms found in select Gap flagship stores across the globe. These rooms feature and test the brand’s newest and most cutting edge items, allowing shoppers to experience Gap product in a unique and exciting environment.

“I’m excited for Gap to be partnering with Frieze, to bring the Gap White Space experience to one of the most renowned and respected contemporary art fairs in the world,” said Rebekka Bay, Creative Director and EVP Gap Global Design. “With this being the first time Frieze has partnered with a fashion brand to create an experience, Gap is moving collaborations forward and allowing people to access contemporary art in a different way.”

At Frieze New York, which runs from May 9th – 12th, Gap will present its newest collaboration with the limited- edition art and fashion publisher, Visionaire. Overlooking the East River, the Gap White Space will be an area for socializing and shopping alike, accessible through the main tent structure or the outside riverfront walkway. An interior café will provide a lounge for visitors where they can relax and leisurely shop.

“As a company with a long history of supporting the arts, we’re thrilled to partner with Frieze,” said Stephen Sunnucks, President Gap. “This partnership celebrates art and fashion and enables people to experience Gap in a new and unexpected way.”

The latest installment of the Gap and Visionaire collaboration featured at Frieze New York includes 11 collectible artist t-shirts which transform colors when exposed to direct sunlight through UV sensitive inks. The limited-edition range features artworks by Alex Katz, Yoko Ono, Richard Phillips, Ugo Rondinone, Peter Lindbergh, Francois Berthoud and Roe Ethridge.

In October at Frieze London, Gap and Visionaire will launch the final installment of their ongoing collaboration celebrating themes and art from past and future issues of Visionaire.

"I am really delighted that Frieze is partnering with Gap as they come from a strong art heritage, and this project showcases that interest,” said Amanda Sharp, co-founder of Frieze. “The pop-up structure at Frieze New York, designed by Leong Leong, will provide relaxed seating overlooking the river, a complimentary coffee bar and a non-traditional retail space highlighting their recent project with Visionaire and contemporary artists. It will add to the enjoyable experience of the fair, and be a destination for visitors."

Today's News

April 29, 2014

Birth of a Museum: Louvre Abu Dhabi unveils the best of its new collection in Paris

Bonhams to offer Henry Moore sculpture formerly in collection of Lauren Bacall

Thomas Moran's "The Grand Canyon of the Colorado" to be offered in Christie's May Sale of American Art

Treasures of the Jewish Ghetto of Venice on view at the Belvedere in Vienna

"Blow-Up: Antonioni's film classic and photography" opens at the Albertina in Vienna

Julien's Auctions announces Summer Street Art Auction featuring more Banksy murals

The Golden Room of the Mauritshuis museum in The Hague restored in collaboration with Shell

Pablo Picasso's Guernica used as backdrop to dance performance by Josue Ullate

Shooting the moon in the eye: Group exhibition opens at Carl Solway Gallery in Cincinnati

MOBIA to bring monumental sculptures from Duomo in Florence to U.S. for the first time

Gap announces an innovative outdoor concept in partnership with Frieze New York and London

Apollo 15 Lunar Surface artifacts featured in upcoming Aviation and Space auction

New Element: The gift of Umar Dzhabrailov to the Moscow Museum of Modern Art

Works by Zachary Cahill on view at the Museum of Contemporary Art, Chicago

Buoyant sales and international collectors at a busy 29th London Original Print Fair

The Culture Diary launches today: The essential, free tool for organisers of UK culutral events

Penny Bank Auction showcases the Andy and Susan Moore reference book still bank collection

Strong results as Bonhams Stafford Sale of vintage and collectors' motorcycles makes over £ 2 million

Chen Wei's first solo exhibition in the UK opens at Ben Brown Fine Arts

Rare 17th century Chinese wall hanging headlines at Dreweatts & Bloomsbury Auctions

LeRoy Neiman original artwork, historic Sandy Koufax baseballs headline Heritage Sports Auction

Exhibition of works by Martin Disler opens at MACT/CACT Contemporary Art in Canton Ticino

Most Popular Last Seven Days

1.- Original 'Star Wars' creators lift lid on special effects challenges

2.- Lost '$170 million Caravaggio' snapped up before French auction

3.- Mansell's 'Red Five' on pole for Bonhams sale

4.- Impressionism's 'forgotten woman' shines in new Paris show

5.- Sotheby's to auction the best-surviving NASA videotape recordings of the Apollo 11 Moon Landing

6.- Exhibition explores Dutch and Spanish painting of the 16th and 17th centuries

7.- Cyprus discovers 'first undisturbed Roman shipwreck'

8.- Sotheby's unveils 'Treasures from Chatsworth' with Leonardo Da Vinci drawing, Lucian Freud portraits, and more

9.- Infamous botched art restoration in Spain gets makeover

10.- 1958 Gibson Flying V Korina played by Dave Davies to grab center stage in Heritage Auctions' sale

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful