ROME.- The first major monographic exhibition devoted to Andy Warhol, the father of Pop Art, has arrived to Rome after its highly successful period at the Palazzo Reale in Milan, where it attracted more than 225,000 visitors and was highly acclaimed by the critics.
From 18 April to 28 September 2014, one hundred and fifty Works by the American artist are on display at the Museo Fondazione Roma, Palazzo Cipolla. These works have been loaned by The Brant Foundation, whose founder and President Peter Branta personal friend of Warhol and a well-known collector is also the curator of the exhibition, with contributions from Francesco Bonami.
The exhibition illustrates Warholʼs entire professional career, presenting his greatest masterpieces from each period. As Francesco Bonami says the exhibition provides a very rare opportunity for the public to see one of the most important collections of work by this American artist ... built up not by an ordinary, albeit passionate collector, but by a great personality, Peter Brant, one of Warholʼs closest friends, with whom he experienced New Yorkʼs most artistically and culturally dynamic period in the 1960s and 1970s.
The exhibition narrative begins in the 1950s, when Warhol made his commercial art debut and soon started working as an illustrator for prestigious magazines (from Harperʼs Bazaar to the sophisticated New Yorker) and as a commercial artist. His work for a famous shoe shop inspired his creation of the enchanting gold-leaf shoes that open the exhibition together with a few examples of his Blotted Line drawings, which feature that typically fragile and interrupted effect resulting from chance rather than the hand of the artist. A brightly coloured and early Liz from 1963 opens the next room, which also houses the first Campbellʼs Soup and Coke, together with Disaster (Warhol cultivated a strong attraction and repulsion for death). As the Brant Collections are so extensive, packed with both paintings and also important drawings, all of the various themes covered by Warhol are properly represented: there are the stamp paintings, such as S&H Green Stamps, 1962, created with repeated stamps on paper (iteration was one of Warholʼs favourite linguistic codes, because it makes the subject more ʻneutralʼ in semantic terms) and, from the same year, Red Elvis and the great 192 One Dollar Bills. There are also two splendid Marilyns, one from 1962just after her death and one of the four Shot Marilyns of 1964, each shot through the forehead in the studio by a friend of the photographer Billy Name.
The exhibition also features Warholʼs most iconic works: the Brillo Boxes and his first Flowers, 1964, originally displayed in Leo Castelliʼs prestigious gallery like flamboyant wallpapers. And also Mao, 1972, with which Warhol introduced a new style of painting that was less neutral and more gestural, his Ladies and Gentlemen the series devoted to New Yorkʼs drag queens and a large number of Skulls, which from 1976 onwards seemed to multiply in his work as it began to encompass more universal symbols. An entire room hasl been devoted to the Polaroids that form a sort of whoʼs who of New York in the 1960s. Fame was an obsession for Warhol. It was no coincidence that he coined the famous and terribly prophetic phrase fifteen minutes of fame, which is constantly cited and often misquoted. Indeed, this is something that no one would reject in the future.
The exhibition would not be complete without a gigantic Oxidation (1978), achieved by urinating on metallic pigments (in his diaries he referred to them as his piss paintings), thus causing an uncontrolled chemical reaction that created new colours.
There is also an immense Camouflage from 1986, the same year as the series in which he paid tribute to Leonardo Da Vinci with Last Supper, also included in the exhibition. Warhol died a year later in 1987, after having miraculously escaped the grim reaper in 1968 when a radical feminist" shot him in the stomach.
Andy Warhol was not only a sharp observer of mass society and consumerism and a brilliant sociologist of 1960s America, but he also succeeded in transforming the fetishes of the collective American imagination into art, anticipating the power that would be achieved by the mass media. He turned Coca Cola, Elvis Presley, Campbellʼs Soup, Liz Taylor, Marilyn Monroe, the dollar bill and Jackie Kennedy into icons.