The First Art Newspaper on the Net Established in 1996 United States Friday, May 29, 2015


Marking a new chapter, National Gallery Singapore unveils vision and brand identity
Artist's rendering of the National Gallery Singapore. ©studioMilou Singapore 2013/ National Gallery Singapore.
SINGAPORE.- The National Art Gallery, Singapore shortened its name to National Gallery Singapore and unveiled its brand identity and curatorial vision today at a brand launch event graced by Mr Lawrence Wong, Acting Minister for Culture, Community and Youth.

Since the announcement of its formation was made in 2006, the National Art Gallery, Singapore has been used as a working title. Ms Chong Siak Ching, CEO of National Gallery Singapore, said, “With the impending opening of the Gallery in 2015, we felt that the time is right to develop a new identity which better encapsulates the creative spirit of the Gallery and the art which will be showcased within the majestic buildings. We wanted a brand identity that will reflect the Gallery’s personality to be dynamic, inspiring, confident and at the same time, welcoming to all our stakeholders.”

The logo was developed by Asylum Creative, an award-winning creative agency known for its multi-disciplinary portfolio. Mr Chris Lee, Founder of Asylum, said, “We wanted to give the Gallery an expression that offers limitless interpretations which in turn encourages and inspires creativity. Distilling the silhouette of the two buildings’ architecture, the logo took on the form of two rectangular blocks which can be interpreted in every imaginable way - two building blocks, two dialogue boxes, two platforms; two plinths or simply two spaces for visual arts. The visual identity is bold while remaining respectful of the buildings’ heritage and the Gallery’s vision.”

The Gallery’s logo comes in two colours, charcoal grey or red, and its font is Akzidenz-Grotesk, a modern typeface which is simple while remaining versatile and harmonious when placed alongside the Gallery's artworks. These visual signifiers reflect the brand’s personality of being welcoming, dynamic and inspiring and confident.

Dr Eugene Tan, Director of National Gallery Singapore, said, “The representation of our iconic building through basic geometric forms references the moment of abstraction, a significant development of modern art, which is the focus of the National Gallery. While these two forms are derived from our building, they also engage with the concept of representation by opening up the possibilities of what these forms can mean, a reflexivity which is fundamental to art itself. It is a distinct identity and one which we hope will become a unique signature for the Gallery in time to come.”





Today's News

April 14, 2014

Lost treasure found after almost 100 years: Wartski exhibits missing Fabergé egg

French Jewish group urges Hitler furniture and Goering's personal effects auction ban

The Illusion of Light: Exhibition at Palazzo Grassi explores light as a fundamental part of art

Hollywood Legends Sale at Julien's Auctions in Beverly Hills raises over $2.5 million

Four loans from Italy invite visitors to explore mysteries surrounding legendary Italian painter

James Franco exhibits photographs based on Cindy Sherman's work at Pace Gallery in New York

Pierre et Gilles unveil a series of previously unseen works at Galerie Daniel Templon

First survey exhibition of Pierre Huyghe's work in Germany opens at The Museum Ludwig

Icons of Monaco to go under the hammer at RM Auctions' exclusive May sale in the Principality

First large-scale American retrospective of Isa Genzken's work opens in Chicago

Modern and Contemporary South Asian and Middle Eastern art dominate Bonhams sale

Landmark Art Deco Paris hotel Le Lutetia closes for a three-year renovation

"DreamWorks Animation: The Exhibition" opens at the Australian Centre for the Moving Image

Melbourne Art Fair announces details of 2014 program

19th century nursery teacups & plates offered at Dreweatts & Bloomsbury Auctions

Guns that went to war during the 19th century for sale at Bonhams

Exhibition of recent work by artist Julian Schnabel opens at Dallas Contemporary

Marking a new chapter, National Gallery Singapore unveils vision and brand identity

"Moyra Davey: Life without sheets of paper to be scribbled on is masterpiece" opens at Camden Arts Centre

Vienna-based artist Kerstin von Gabain opens exhibition at the Secession in Vienna

Neue Berliner Räume opens follow-up exhibition to last year's project Emptying flags by Sonja Hornung

Exhibition explores the legacy of Avant-Garde experimental ink painting

Most Popular Last Seven Days



1.- Sotheby's to sell one of Vilhelm Hammershøi's most beguiling interiors: 'Interior, Strandgade 30'

2.- German police find Hitler's lost horse sculptures that vanished the year Berlin Wall fell

3.- New Chief Curator and Deputy Director for Art and Education appointed at the Virginia Museum of Fine Arts

4.- Chrysler Museum mourns passing of Curator of Modern and Contemporary Art Amy Brandt

5.- How Iraqi friar Najeeb Michaeel saved ancient Christian manuscripts from Islamic State

6.- Anish Kapoor sculpture 'Blood Mirror' surprises with surface and sound effects

7.- Sotheby's to offer the first painting to be sold from Cornelius Gurlitt's trove of art

8.- Descendants of art collector Peggy Guggenheim go head to head in a French appeals court

9.- Vandalized statues from parks, gardens and public spaces restored at Argentine 'hospital'

10.- Unique 17th century portrait by British artist Mary Beale discovered at McMaster Museum of Art



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez
Social Network Manager and Translator: Norma Cristina Pérez Ayala Cano
Special Contributor: Liz Gangemi - Marketing: Carla Gutiérrez
Contributing Editor: Carolina Farias - Special Advisor: Carlos Amador

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site