The First Art Newspaper on the Net   Established in 1996 United States Sunday, August 18, 2019

GRAD is the first UK gallery to use augmented reality app in an exhibition space
Using Blippar, visitors to KINO/FILM are able to experience an enhanced interactive experience created by GRAD’s curatorial team.

LONDON.- GRAD: Gallery for Russian Arts and Design are collaborating with Blippar, the augmented reality app, for their current exhibition KINO/FILM: Soviet Posters of the Silent Screen. This is the first time that the app has been used within an exhibition space by a UK gallery.

Using Blippar, visitors to KINO/FILM are able to experience an enhanced interactive experience created by GRAD’s curatorial team. After downloading the free app onto a smart phone, visitors can transform their device into an exhibition audio guide, and by directing the phone at selected works further information on their historical and cultural background is displayed.

Visitors can listen to the GRAD curators’ insights on the aesthetics and symbolism behind the rare poster designs and on the history of their commission and production; and learn how the cinematic innovations of 1920s filmmakers were reflected in the designers’ visual vocabulary. Quotes from contemporary Soviet critics serve to illustrate the reception of the films and posters at the time and offer a further dimension to the discussion.

With Blippar users can share the artwork on Twitter and Facebook and buy reproductions of these striking posters at the GRAD shop. For international visitors who may be unable to visit the exhibition, all of the sound bites are available online on GRAD’s SoundCloud account, adding to the gallery’s ever-expanding archive of academic and educational resources.

Elena Sudakova, Director of GRAD says: “GRAD’s exhibitions are underpinned by extensive academic research and Blippar has proved a successful platform through which to share this research in a concise and digestible way. We are very excited to work with the app in communicating to visitors the fascinating histories and individual stories behind the posters and films currently on display at the gallery. Digital media is constantly gaining in breadth and importance and we are keen to utilise its benefits to engage with our visitors. The app brings a new dimension to the show and helps to bring to life these dynamic designs.”

Jess Butcher, CMO and Co-Founder of Blippar added: “Blippar is excited to be working with GRAD on such an innovative application of our technology and we are very excited to see the public's reaction. Image-recognition and augmented reality technologies offer up huge opportunities for the art world by enabling the 'unlocking' of physical art work with interactive experiences related to them, simply by looking at them through the device that's already in the visitor's pocket. We hope visitors enjoy the exciting interaction that 'blipping' will now enable at GRAD."

Today's News

February 22, 2014

Hamburger Kunsthalle opens exhibition on beauty, eroticism and the adoration of models

Anne Frank's Diary vandalised in Tokyo libraries sparking alarm amid a rightward shift in Japan's politics

New paintings, drawings, and a group of sculptures by Dan McCarthy on view at Anton Kern Gallery

National Museum Wales secures major collection of works by British painter John Piper

Woodcut illustration and the art of the modern book is the subject of new exhibition at The Morgan Library

"Brancusi, Rosso, Man Ray: Framing Sculpture" is major Spring exhibition at Museum Boijmans Van Beuningen

Exhibition of rare, vintage photographs by Herb Ritts opens at Edwynn Houk Gallery

Birmingham Museum of Art hosts first Delacroix exhibition in the United States in ten years

How to be a King letter to go on display at The Queen's Gallery, Buckingham Palace

New Britain Museum of American Art acquires major work by Japanese-American artist Nobu Fukui

Detroit Institute of Arts applauds the inclusion of the Grand Bargain in the Emergency Manager's Plan

University of San Diego presents works of master Dutch printmaker Hendrick Goltzius

"Ai Weiwei Circle of Animals/Zodiac Heads: Gold" on view for the first time in Moscow

Museum of Contemporary Art Denver presents the solo exhibition "Rashid Johnson: New Growth"

augenscHmerz: Ralf Schmerberg exhibits at pavlov's dog in Berlin

GRAD is the first UK gallery to use augmented reality app in an exhibition space

First edition copy of Jacob De Cordova's 1849 Map of Texas may bring $150,000+ at Heritage Auctions

Stedelijk Museum Amsterdam presents fashion and jewelry design by Gijs Bakker and Emmy van Leersum

Greville Worthington announced as new Chairman of Yorkshire Sculpture Park

Peles Empire: Katharina Stoever and Barbara Wolff exhibit at GAK Bremen

Town and Country: Exhibition of works by David Hepher opens at Flowers gallery

"Five Maori Painters" opens at Auckland Art Gallery Toi o Tāmaki

Most Popular Last Seven Days

1.- Conservation reveals Wellington Collection work was painted by Titian's Workshop

2.- New dinosaur discovered after lying misidentified in university's vaults for over 30 years

3.- Unseen Texas Chainsaw Massacre outtakes and stills sold for a combined $26,880

4.- National gallery reveals conserved Italian altarpiece by Giovanni Martini da Udine

5.- London's Tate Modern evacuated after child falls, teen arrested

6.- Bavarian State Minister of the Arts restitutes nine works of art

7.- Boy thrown from London's Tate Modern is French tourist visiting UK

8.- Child thrown from London gallery has broken spine, legs and arm

9.- £10 million Turner masterpiece may leave British shores

10.- Tourists banned from sitting on Rome's Spanish Steps

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful