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Art startup joins the London accelerator scene
Connecting collectors with curators online for exhibition loans.

LONDON.- Vastari is a new service launched to connect private collectors with museum professionals online to facilitate exhibition loans.

The company launched the MVP (Minimum Viable Product) in January 2013 to a positive response from curators at major museums, distinguished collectors and from the international arts press.

A year later, the company has been chosen as one of twelve startups joining the first London cohort of the Microsoft Ventures accelerator.

"Bringing such a new product to a tech-sceptic market has required a lot of trial and error on our part," says Bernadine Bröcker, Managing Director of the company. "We always knew that we needed to think of surviving in the long run with this project. We have been listening to what our clients need most and growing to meet their needs."

It's a simple solution to a straightforward question. Currently, museums curators organise thousands of exhibitions a year and are on the lookout for a wide variety of works to include in them. When you walk around an exhibition, you can see that most objects have been borrowed from other museums and large private collections. These lenders raise the profile of the work of art, see it in a new academic context and benefit from sharing it with the public. But how do the curators at museums contact these collectors? Is there a way for the lender to be proactive in this process?

Although a direct relationship between these two parties is mutually beneficial, no communication channel exists to nurture these relationships.

The curatorial process requires networking, travel, hours of investigation and negotiation – all mostly offline. Curators do not borrow as much from private collectors because of the time they would need to research these works, the possibility that the collector may not be interested and the need to go via commercial third parties to reach them.

As a result, many holes in the curatorial story remain unsolved and potential connections are not made.

Collectors are usually reluctant to share their works with the wider art market. Curators are protective of their exhibition ideas and Institution's name.

Vastari solves these issues offering the impartial, independent and secure environment necessary for these connections to prosper.

All collections and all exhibition proposals are saved anonymously by default. The website, including all correspondence, is SSL-encrypted and hosted on top-security 24/7 managed servers, adhering to standards used by the health and finance sectors.
Moreover, the site does not store any personal details about any of the private or
institutional members.

"When I explain the concept of Vastari to people in the art world, the usual comment
is 'I can't believe no one thought of this before'," says Bröcker. “However, this
wouldn't have been possible without digital technology advances. Ten months after the launch of our website (thanks to our user's invaluable feedback) we had clear goals in terms of the growth and development of our online services. This quite naturally led to applying for Microsoft Ventures Accelerator.”

We are proud to announce that Vastari has been selected amongst hundreds of start-ups to participate in the programme.

“Microsoft Ventures Accelerator – London – is pleased to welcome Exhibition Connection Ltd into its February 2014 cohort. Competition was stiff, but Exhibition Connection Ltd had the right mix of a great team and a great idea, whilst being coachable and, in our view, having the potential to’ attract third party funding. We look forward to working with them throughout the 12-week programme in 2014, and to accelerating their business to the next level.”

Today's News

December 23, 2013

Silk Road: Exhibition on the greatest trade route of ancient times on view in Los Angeles

Record growth, record results: Sotheby's is the fastest growing global art auctioneer in 2013

Frieze New York 2014: Third edition will feature over 190 of the world’s leading contemporary galleries

Joan Miró: Seven decades of his art to be offered at Christie's in February 2014

Bonhams take market leadership in Australia three years after launching in 2010

Hamburger Kunsthalle opens most extensive German exhibition to date of Gego's work

Orange County Museum of Art appoints Chief Curator Dan Cameron as Interim Director

Noted second generation abstract expressionist artist, Charles Cajori passed away on December 1

Retrospective of a legendary photographer, filmmaker and graphic designer William Klein opens at Foam

On the longest night of the year, SC Johnson illuminates historic Frank Lloyd Wright Research Tower

Sotheby's sale in New York sets a record at auction for a Tiffany Studios Wisteria table lamp

Three-channel video installation by Moroccan-born artist Hassan Hajjaj opens at LACMA

Union League Club of Chicago recognizes Theaster Gates and the late Ellen Lanyon

Waterman "Three Snakes" Fountain Pen leads Fine Writing Instruments Auction at Bonhams

Chinese works of art bring $14 million at Bonhams San Francisco December auction

TRAFO's first artists in residence Andreas Blank and Jarik Jongman open exhibitions

Lilli Carré's first solo museum exhibition opens at the Museum of Contemporary Art Chicago

Michael Goedhuis to feature Chinese contemporary ink artist Wei Ligang during Asia Week New York

Toys & Childhood in 19th-Century America on view at the Mount Vernon Hotel Museum & Garden

Art startup joins the London accelerator scene

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