The First Art Newspaper on the Net   Established in 1996 United States Monday, October 24, 2016

Shed design London flagship for cult French fragrance brand Etat Libre d'orange
Fragrance stores don't get any more unusual and Shed had a lot of fun with a limited space but a client without limits.
LONDON.- When you first read about Etat libre d'orange it sounds like a political manifesto, not a perfume brand. With this in mind, it was little wonder that Interior Architects Shed immediately fell in love not only with the story, but potential for the store environment. With a site on Redchurch Street East London confirmed for the London flagship, Shed set about transforming the 30msq site into a thought provoking space that could live up to the intrigues and persona of this cult French brand.

The design of Etat Libre d’orange is born out of a unique approach to perfume; each fragrance is treated as a personality that can be worn. Part science and part philosophy allowed Shed to play with the idea of a lab for personalities which was manifested in a concept of a tiled ‘shell’ with science stands to display product. Approaching the store very much as an installation, the centre of the room is a tiled lab table where selected fragrances express their personality and a dominant mural to the back of the space brings the sexually charged essence of the brand to the fore.

Fragrance stores don't get any more unusual and Shed had a lot of fun with a limited space but a client without limits.

‘Shed deliver the true quality of design, not only through their creative ability to convey the image of the brand through impeccable design, but also with the precise attention to detail in the finished product, which makes Shed stand out from other interior architects’ -- Etat Libre d’orange

Shed are London and Singapore based interior architects with a global roster of luxury retail, residential, hospitality and commercial clients. Recent work includes Harrods Toy Kingdom and Childrenswear departments, MEATliquor, MEATmarket and MEATMission, level Shoe District in Dubai, the Spencer Hart Flagship in Mayfair and Arnotts, Dublin.

Today's News

August 18, 2013

New Zealand quake city opens cardboard cathedral designed by architect Shigeru Ban

Dress Rehearsal: Exhibition of works by Avner Katz on view at the Tel Aviv Museum of Art

The Old Testament: Subjects and Stories on view at Alte Pinakothek, Klenze Portal

Madison Square Park Conservancy's Mad. Sq. Art announces installation of Giuseppe Penone's Ideas of Stone

History for Hire: Los Angeles prop emporium the go-to spot for Hollywood films

Christie's Hong Kong presents fine & rare wines from Dr. Ku's Apothecary Collection

Bezos Center for Innovation at Museum of History & Industry to open October 12

Exhibition of works by Ryszard Waśko opens new center for contemporary art in Poland

"Painted Landscapes: Contemporary Views," a new book by Lauren P. Della Monica

Key new leadership aims to continue drive to improve the Honolulu Museum of Art

Q&A with Scarlette Lee, Director of Core Design Gallery, on Contemporary Malaysian art

Polk Museum of Art's new exhibitions feature abstract works, local collections

Bill Armstrong: Buddha & Mandala on view at Sara Nightingale Gallery in Water MIll

Burmese Contemporary Art on view at Taipa Houses Museum, Macau

Shed design London flagship for cult French fragrance brand Etat Libre d'orange

Monumental tribute to Nelson Mandela in Shanghai

Steven Holl Architects presents two films on the Campbell Sports Center at Columbia University

Renowned Singaporean artist Heman Chong exhibits at Future Perfect at Gillman Barracks

Artist Becky Barclay holds her major first solo show in the North of England this summer

Noho Senior Arts Colony Apartments launches new lineup of art shows featuring Los Angeles artists

Most Popular Last Seven Days

1.- New light shines on Sandro Botticelli masterpieces at Florence's Uffizi Gallery

2.- Cincinnati Art Museum's Van Gogh exhibition brings guests Into the Undergrowth

3.- Degas retrospective debuts in the U.S. at the Museum of Fine Arts, Houston

4.- Special exhibition features large-scale photography by Richard Mosse & Edward Burtynsky

5.- Nobel panel gives up knockin' on Dylan's door

6.- An unprecedented, international-loan exhibition of works by Claude Monet is at the Kimbell Art Museum this fall

7.- Exhibition at the Ny Carlsberg Glyptotek explores Rousseau's landscapes

8.- Yoko Ono unveils her first permanent US art installation

9.- ArtReview's annual Power 100 names Hans Ulrich Obrist as the artworld's most powerful figure

10.- British artist David Hockney makes a splash at Frankfurt fair with 2,000-euro book

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful