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The Logical, the Ironic, and the Absurd: Tel Aviv Museum of Art presents Ron Gilad's work
The exhibition includes approximately 100 works, most of which were designed and produced in 2013.
TEL AVIV.- Light without a lighting fixture, wind without a fan, smoke made of marble, a dripping chair – Ron Gilad's work compels the viewer to embrace doubt as a supreme value, and to question the validity of things that are usually taken for granted. The objects featured in this exhibition appear to be familiar, functional everyday objects; Gilad's work process, however, divests them of their original function, and transports them to new realms: wooden doors are bent in a manner that causes us to rethink the door's visibility, its familiar appearance, the manner in which it opens and the space it creates; picture frames transgress the boundaries between interior and exterior; a Tonet Chair is miniaturized and reincarnated as the legs of a couch. This range of shifts and displacements allows for an examination of the idea of "home," which is presented in numerous forms – ranging from two-dimensional outlines drawn on different scales to three-dimensional sculptures . The material aspects of things are another central concern in Gilad's works, which investigate how matter vanishes and things cease to exist. These themes are all explored by means of arrangements that confront logical constructions with absurd scenes, modernist aesthetic conceptions with forms of temptation that undermine them.

The exhibition includes approximately 100 works, most of which were designed and produced in 2013. Some of these concepts may potentially be "translated" into functional products.

Ron Gilad (b. 1972) studied in the industrial design department at the Bezalel Academy of Art and Design, Jerusalem; he lives and works in Tel Aviv and Milan. Gilad's works have been featured in solo exhibitions including "The Line, the Arch, the Circle & the Square," Dilmos Gallery, Milan (2012); "Spaces Etc. / An Exercise in Utility," Wright Gallery, Chicago (2009), and additional exhibitions. He has also participated in numerous group exhibitions, including "Born Out of Necessity," Museum of Modern Art, New York (2012); "Highlights from the Collection," Metropolitan Museum of Art, New York (2012); "Rethinking Typologies," Art Institute of Chicago (2012); "Sex and Design," Design Triennale, Milan (2012); "Design Award," London Design Museum (2011); and "The Neighborhood," an installation in Gorky Park, Moscow (2011).

Gilad's works are featured in public collection in Israel and abroad, including the collections of the Museum of Modern Art, New York; The Metropolitan Museum of Art, New York; Museum of Arts and Design, New York; Art Institute of Chicago; and the Tel Aviv Museum of Art. Over the past year, he has received the Wallpaper Design Award (Designer of the Year; Best Domestic Design) and the Elle Décor International Design Award (Designer of the Year; Furniture Design).



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