The First Art Newspaper on the Net Established in 1996 United States Thursday, August 28, 2014


Illustrated map for MCA Chicago by ODLCO helps to encourage museum visitors
In addition to zoo maps, ODLCO studied graphic novels, primitive maps, and Chinese landscape painting for insight.
CHICAGO, IL.- ODLCO was commissioned by MCA Chicago's Education Department to create a self-guided printed piece to encourage museum visitors, especially families, to explore the museum. In response to their brief, ODLCO proposed a pictorial museum map, using illustrated zoo and theme park maps as inspiration. ODLCO wanted kids and parents to be able to look at the map together, and point to places they wanted to explore.

In addition to zoo maps, ODLCO studied graphic novels, primitive maps, and Chinese landscape painting for insight. After their research, they felt that the museum should be represented in a cross-section, encouraging visitors to understand the building as a sum of parts—not just galleries, but also back-of-house facilities, workshops and garden areas. An axonometric section, traditionally used in the field of architecture, is a way of seeing that is impossible to experience in real life. It provides a unique view of the museum that shows the relationship between stacked spaces and their relative scales and characters.

Because the museum works with large scale and radical artworks, the preparator’s department maintains a highly accurate 3D model of the entire building. ODLCO used this model as the basis for their drawings. First they created the sectional axonometrics, then used them as an underlay for hand drawing figures and coloring architectural elements. They added callouts that suggest activities and point out exciting back-of-house spaces.

The map is 26 in. x 32 in., folded into thirds. 6,500 were printed for free distribution to MCA Chicago visitors. This map is a seasonal representation of the exhibits and artworks at the museum during summer 2013. After a visit, the map can be brought home and used as a poster souvenir.



Today's News

July 22, 2013

Call of the forest: Exhibition presents trees and forests in the Würth Collection

Exhibition at Akron Art Museum examines how artists employed real and surreal approaches

Summer exhibits at the Katzen Arts Center focus on District of Columbia art

Architects Grimshaw win competition to design iconic art museum in Istanbul

UK's only specialist group gallery show and selling event of tribal and ethnographic art to be held in October

Linda & Guy Pieters Gallery reopens with exhibitions by Jan Fabre, Arne Quinze and Koen Vanmechelen

A group exhibition at Stephen Haller Gallery presents new and seminal historic works

Illustrated map for MCA Chicago by ODLCO helps to encourage museum visitors

Exhibition of a series of new work by Marnix Goossens opens at Foam in Amsterdam

Moby Dick: The visual and the verbal are the protagonists in exhibition at Tel Aviv Museum of Art

Hong Kong marks anniversary of Bruce Lee's death including a five-year museum exhibition

Exhibition at Parrish Art Museum spans Michelle Stuart's career from the 1960s to today

Hard Lines/Soft Vibes: An exhibition of paintings, works on paper and sculpture on view at Jeff Bailey Gallery

Heritage Auctions launches website redesign of HA.com

Jim Peters retrospective opens at the Provincetown Art Association and Museum

Lord Browne calls for philanthropy to become an integral part of culture

Museum of Fine Arts, St. Petersburg, Florida renovates original building

Virginia Museum of Fine Arts announces summer acquisitions

Joachim "Yoyo" Friedrich, Sam McKinniss & Rachel Mason exhibit at Envoy Enterprises

"The Land Before and After Time" on view at Accola Griefen Gallery

Most Popular Last Seven Days



1.- Mystery over massive Alexander the Great-era tomb unearthed in northern Greece

2.- An ancient money box containing a large rare hoard of coins found in Israel

3.- Robin Williams' portrait installed today at the National Portrait Gallery in Washington

4.- The Baltimore Museum of Art announces three new contemporary exhibitions in fall

5.- New Aspen Art Museum designed by architect Shigeru Ban opens to the public

6.- New York's Metropolitan Museum of Art launches 82nd & Fifth app in 12 languages

7.- MoMA online-only publication features new research on Pablo Picasso and Cubism

8.- Volunteers needed for massive Smithsonian digitization project

9.- Tate Britain welcomes home John Everett Millais's Ophelia and Rossetti’s The Beloved

10.- Bogart estate: Hollywood golden age icon Lauren Bacall dead at 89 in New York



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site