LONDON.- The Other Art Fair, London’s leading artist-led fair, announced the details for their fourth edition in spring 2013. The fair will take place between 25 - 28 April 2013 at Ambika P3 in Marylebone and will be partnered with leading creative companies including CultureLabel, FAD, Jotta, Aesthetica and Sipsmith to name a few.

The fair is unique in its approach of using a selection committee of industry experts to handpick 100 of the most exciting unrepresented artists from across the globe. Participating artists are given the opportunity to curate individual stands from which to sell their work directly to the public providing an open platform for communication between artists, buyers and art-lovers. By encouraging this direct interaction, The Other Art Fair hopes to forge lasting relationships between artists and experienced collectors and first-time buyers alike. The fair has quickly gained a reputation as one of the best locations for collectors to find undiscovered talent who are yet to gain gallery representation.

The autumn 2012 fair saw a significant increase in sales as well as numerous artists being commissioned to create new works by commercial and private benefactors. In keeping with these successes The Guardian stated it was the place to “…bag a bargain” and Stylist Magazine commented it was a “…chance to pick up the work of a future Young British Artist”.

The Other Art Fair selection committee for spring 2013 includes Turner Prize nominee Yinka Shonibare MBE, art critic and prize-winning journalist Laura McLean-Ferris, and international curator and dealer Mila Askarova. Indeed, since the fair’s inception in 2011 The Other Art Fair has developed from a platform for London-based artists to attracting artists worldwide with applicants from France, Italy, Japan, Brazil, Puerto Rico and beyond. For The Other Art Fair Spring 2013, over 80% of participating artists are new to the fair, which is sure to offer returning visitors fresh and exciting art works that vary in style and context from previous instalments.

The inclusive atmosphere which the fair provides is further enhanced by a series of informative and fun activities and entertainment. Seasoned fair-goers and art novices alike can enjoy an eclectic programme of events including live music, film screenings and a cocktail bar amidst the hub of the fair.

Ryan Stanier comments “As this is our fourth edition of the fair, the calibre of artists is now particularly high. We are matching this standard by launching a whole new look as well as some great new features. There will be something for everyone – from ‘Kids Create’ to live bands playing in the bar. This year promises to be very exciting for both exhibitors and visitors.”

Visitor Activities:
The Others Live
At the past three editions of The Other Art Fair, visitors have enjoyed a dynamic programme of live performance. The April fair will host an even more diverse events timetable: live acoustic sessions from London’s best unsigned musicians as well as unique presentations from contemporary performers fusing video, theatre, music and visual art.

The Others Talk
Following their successful talks at previous TOAF editions, Jotta will be conducting curated walks around the fair. Connecting buyer directly with artists and highlighting choice artworks, discussions will be led by Jotta and TOAF curator Dave Charlesworth.

Photo 15
Celebrating the best fifteen unrepresented photographers from the UK and beyond, this section not only suits visitors particularly interested in the genre but also highlights the importance of photography as a medium within the fair.

“100 Mothers”
Curated by Harry Pye, this installation was inspired by Mothers Day. Fifty male and fifty female artists were each given the same size canvas and asked to create a piece celebrating their mother. Artists include Dinos Chapman, Vic Reeves, Grayson Perry, Neil Innes, Bob & Roberta Smith, Billy Childish and Liz Neal. The exhibition will be on view at The Other Art Fair is for sale for £100,000 with all proceeds going to charity.

Mo Coppoletta tattoos live at TOAF
Exclusively for The Other Art Fair, world renowned tattoo artist, Mo Coppoletta has created four brand new designs that will be available to select visitors who would like an elite Mo Coppoletta tattoo designed and inked live at the fair by the man himself. Each of the four new designs can also be bought as limited edition prints at the fair.

Food Stalls and The Sipsmith Bar
Eclectic pop-up food stalls offering everything from vintage cupcakes to delicious salads. Located on the balcony, this space enables visitors to enjoy the bustle of the fair below whilst relaxing with refreshments from London’s most innovative boutique food vendors. Sipsmith’s Distillery will also be serving a range of tempting cocktails bringing their beautifully crafted, artisanal spirits to the fair.

Kids Create
New for TOAF April 2013, interactive art sessions allow younger visitors to unleash their creative talent – and enable parents to discover whether their child is the next Picasso. Children can visit the Kids Create area in the Cass Art Live Art Space where they can take part in exciting, creative workshops.

Artist Activities:
The Other Art Fair is dedicated to supporting emerging artists and finding additional ways of helping each artist fulfill their potential. As part of the pre-fair support package, all exhibitors are offered:

Pre-Fair Workshop, Gazelli Art House: Discussions will be led by fair director Ryan Stanier, gallery founder and director, Mila Askarova, and previous TOAF exhibitors.

Mentor Programme: An initiative that supports both exhibiting artists and budding curators, the mentor programme is a platform for MA curatorial graduates from The Courtauld Institute of Art to give one-to-one support to individual artists, advising them on pricing, self-representation and stand organization.