EAST NORRITON.- A new installation of work by transformative modern artist Sol LeWitt demonstrates the vision of Einstein Medical Center Montgomery, where architecture, design and efficiency work together with staff excellence and medical innovation to deliver an unparalleled patient experience. The bright colors and unpacked cubes of LeWitts Wall Drawing #972 will grace the first floor corridor of the medical center for 25 years through a generous loan from the artists estate, serving as a feast for the eyes for staff, patients and visitors and providing a rare opportunity for the public to access this important work of art. The installation enriches Einstein Montgomerys brand-new, state-of-the-art medical facility one whose patient-focused aesthetic sensibility mirrors its holistic, community-focused approach to healthcare.
Opened this fall on Sept. 29, Einstein Montgomery (559 W. Germantown Pike, East Norriton, PA) is the first completely new medical center to be built in the Southeastern Pennsylvania region in more than a decade. The 146-bed facility was designed to include every possible element of holistic healing, from natural light pouring through soaring atrium windows and in patient rooms to carefully selected high-quality works of art intended to soothe and inspire.
In order to achieve this vision, Einstein HealthCare Network President and Chief Executive Officer Barry R. Freedman and his team have sought to acquire artworks for the hospital that both elevate and comfort. From the Labor and Delivery series by local artist collective Mamacitas, to the hospitals south-facing pastoral panoramic view of Norristown Farm Park, to bold modern works like the LeWitt, Freedman believes in the healing power of art and beauty.
Hosting a piece of art by the father of Conceptual art is consistent with how were working to transform healthcare in the region, says Freedman. It also represents our outreach to the community this is a famous work that is now accessible to anyone.
With a longstanding wish to bring a LeWitt to Einstein Montgomery, Freedman turned to Alberto Esquenazi, M.D., President of the American Association of Physical Medicine & Rehabilitation and Chief Medical Officer of world-renowned rehabilitation facility MossRehab, part of the Einstein Healthcare Network. Esquenazi and his wife, Rosa, both art enthusiasts, introduced Freedman to a former patient and well-known modern art collector who connected him with the LeWitt estate. Inspired by Freedmans vision, the estate arranged for a long-term loan and performed a site evaluation at Einstein Montgomery, selecting the 94-by-154-foot Wall Drawing #972 previously displayed only at the Irish Museum of Modern Art in Dublin for the first-floor corridor based on dimensions and light specifications.
Much like an architects blueprints or a composers score, LeWitts wall drawings begin as sets of instructions meant to be deciphered and interpreted. The installation of the work, executed by a crew of on-site artists tasked with following LeWitts sometimes-vague instructions, is considered a part of the artwork itself. The first of LeWitts wall drawings was installed at the Paula Cooper Gallery in New York in 1969; since then, more than 1,500 drawings have been executed. Since art is a vehicle for the transmission of ideas through form, the reproduction of the form only reinforces the concept, LeWitt once said of interpretive pieces like the wall drawings. It is the idea that is being reproduced, [so] anyone who understands the work of art owns it.
For Wall Drawing #972, an installation crew of four local artists and two artist representatives from the LeWitt estate spent 27 days painstakingly transferring the artists vision onto the main corridor using painters tape, pencils and acrylic paint. The crew was led by Kutztown University graduate and Bethlehem, PA, resident Andy Colbert along with artist Takeshi Arita.
Each project brings a new architectural or drafting challenge, says Colbert, who has installed LeWitt wall drawings around the world. Its more like a collaboration with the artist than just working on it.
Crew member and Philadelphia artist Shane Leddy is enthusiastic about the responses the artists are receiving from hospital staff traversing the hallway: Its been interesting to see how the dialogue with the people who see this every day changes as the work takes shape. The questions change. I can see them going home with this art really affecting them, going home with this on their brain.