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Other Criteria presents 'Exotic Juicy Tutti Frutti' a series of photographs by Antonio Marguet
Antonio Marguet, Silly Citrus Sunset in the Pacific. 2011. C-type print. Edition of 5, 965 x 1117 mm.
LONDON.- From September 6th 2012 Other Criteria (Hinde Street) is exhibiting works by Antonio Marguet. The exhibition titled ‘Exotic Juicy Tutti Frutti’, is on display in the Photography Room, a space on the lower ground floor dedicated to photography.

Each photograph takes its title from a variety of car air fresheners, named extravagantly to stimulate the imagination. The reference to these artificial fragrances is not just a comment on the deodorant industry. Conceptually, it plays on the current day necessity of creating one’s own, personal brand, especially in the realms of social media. Marguet uses these air fresheners and deodorants as metaphors for commodified brand enhancers.

The photographs in this series show Marguet’s fascination with what he sees as 'the excess of subjectivity and self-absorption in the social media age'. It is the seductive nature of being projected as a commodity beyond the power of the rational gaze that inspires his work. Marguet’s aim is to create a myth or fetish around an object without the object existing physically, which is similar to how we mirror ourselves through the fictional narratives we build on the online platforms of social media. Marguet’s work is photography-based, and although he creates ‘object-sculptures’, it is only the image that remains as the end result.

Antonio Marguet
A born collector from the south of Spain, Antonio first started 'camera snapping' as a stylist. As a visual artist based in London and with a background in Fine Art, he brings together a range of interdisciplinary skills.

Recipient of the Sproxton Award 2011 for best work of his graduating year, Antonio recently completed his MA in Photography at the London College of Communication (University of Arts). This year, he was part of the emerging best at the London Art Fair with Catlin Art Guide 2012. He has an upcoming show at Flowers East and has recently been shortlisted to exhibit in the Saatchi Gallery’s New Sensations 2012, which will run alongside the Frieze Art Fair in October.






Today's News

September 10, 2012

Comprehensive retrospective of African artist El Anatsui opens at the Denver Art Museum

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New paintings by American pioneer of hard-edged shaped canvases Charles Hinman at Marc Straus

New film project and a group of current photographic works by Thomas Demand on view at Sprüth Magers

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Saint Clair Cemin combines his signature pluralistic style with both concrete and abstract expressions

Paul Pfeiffer recreates Wilt Chamberlain's "playroom" at Paula Cooper Gallery

Other Criteria presents 'Exotic Juicy Tutti Frutti' a series of photographs by Antonio Marguet

Exhibition looks at the use and composition of music within contemporary artistic practices

Early laptop designer and Cooper-Hewitt, National Design Museum Director Bill Moggridge dies at 69

Oscar Cueto, solitude, new drawings and a video on view at Walter Maciel Gallery

Italian artist Luca Pozzi opens first solo show in the United States at Kabe Contemporary

North American premiere of Kelly Richardson's new video installation, Mariner 9, at the Royal Ontario Museum

San Antonio Painters II opens at Blue Star Contemporary Art Center in San Antonio

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"Lilith in da House": Self-portraits in strangers' houses on view at Eduard Planting Gallery in Amsterdam

Tally Beck Contemporary presents Nobuhito Nishigawara's first solo exhibition in New York

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