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Art app from Tate: Guide to modern art terms now available for iPad and iPhone
Users can search the Tate Guide to Modern Art Terms app by artist, movement, technique or trend.


LONDON.- Tate Guide to Modern Art Terms, produced by Aimer Media, is an art dictionary for iPad or iPhone. Over 300 terms are defined with clarity and precision, putting themes, movements, media and art practices at your fingertips.

The first modern art app to be released by Tate Publishing , one of the world’s leading art publishers, this guide aims to become a staple for gallery goers the world over.

"How many times have you read the caption next to a work of art or a review of a contemporary art exhibition and found yourself none the wiser? For many of us the language in which modern art is described is as mystifying as the art itself. This comprehensive but concise guide is the answer,” says Roger Thorp, Publishing Director at Tate Publishing. “We are hoping this will become one of the best art apps for people engaging with art terms whether they are avid gallery visitors, art students, or people unacquainted with art.”

Users can search the Tate Guide to Modern Art Terms app by artist, movement, technique or trend; view over 40 art works with pinch-and-zoom technology; share art terms via Twitter and Facebook; and create lists of favourite terms, making this the perfect accompaniment for visits to Tate Modern exhibitions and beyond.

The most recently released Tate app, Tate Guide to Modern Art Terms was produced by Aimer Media and is available from the Apple App Store for £1.99 http://bit.ly/tsDwoU

Aimer Media is a Brighton-based app developer specialising in creating sustainable models for the publishing sector that take advantage of emerging mobile frameworks. The company works with publishers to help bring the structure and cleverness behind the printed page into innovative downloads.

Recent projects include the official UNESCO World Heritage Sites app, Insight Guides Travel Photography, Haematology: Clinical Cases Uncovered, Berlitz Cruise Ships 2011 - A Directory Of Oceangoing Cruise Ships, and the Para Fitness Guide. Clients include Tate Publishing, Wiley Blackwell, Osprey Publishing, Collins, Insight Guides and Berlitz Publishing.

Watch the demonstration video online http://vimeo.com/32962506





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