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High develops new smartphone application for "Picasso to Warhol" exhibition
Andy Warhol, Self-Portrait, 1966. Silkscreen ink on synthetic polymer paint on nine canvases. Each 22 1/2 x 22 1/2 in. Gift of Philip Johnson. ©Andy Warhol Foundation for the Visual Arts/Artists Rights Society, New York.

ATLANTA, GA.- The High Museum of Art, working with award-winning Second Story Interactive Studios, has developed a new Smartphone application called ArtClix, which brings together photo-recognition software and social media to create a new kind of museum app that moves beyond traditional audio tours. The app has been created in its initial iteration to be used in conjunction with the High’s exhibition “Picasso to Warhol: Fourteen Modern Masters,” which opened to the public on Saturday, October 15.

ArtClix is free and currently available both for iPhones and Androids. It is available for download from Apple’s App Store and the Android Marketplace.

“Museums are evolving, and we want to create additional ways for our visitors to experience art,” said Michael Shapiro, the High’s Nancy and Holcombe T. Green, Jr., Director. “Visitors want to do more than just read our labels—they want to take photos, share with their friends and talk about art. Our new app capitalizes on that experience and adds a little bit of magic.”

When visitors use the app to photograph the artworks in the exhibition, the works are automatically recognized by the app, using TinEye’s image-recognition technology. Engaging content about each object is then delivered to the screen, including audio. Visitors using the app can share this information, along with their photos, ideas and comments, via Facebook, Twitter or e-mail. They can also choose to participate in a real-time conversation in the community section of the app, where museum experts join in to ask and answer questions.

Second Story Interactive Studios is a leading creator of interactive educational entertainment. Since 1994 the studio has created more than 200 original interactive experiences by incorporating an inventive mix of technology and storytelling on topics spanning the liberal arts, sciences, humanities and exploration. Some of its industry-leading partners include the National Archives, The Museum of Modern Art, the Getty Museum, the Library of Congress, the U.S. Holocaust Memorial Museum, PBS and the Smithsonian Institution. The studio’s pioneering work in blending interactive art, entertainment and education has been recognized in every major interactive design competition and received hundreds of awards, and is included in the Smithsonian’s permanent research collection on information technology.

High Museum of Art | Picasso to Warhol | application |

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