The First Art Newspaper on the Net   Established in 1996 United States Thursday, August 22, 2019

Peru Collective Connects Young Artists with Buyers
Visitors look at art designs during an Art Market event at a hotel in Lima September 23, 2010. The three-day fair at the upscale hotel is showcasing the work of contemporary Peruvian artists to a growing legion of middle class art collectors and enthusiasts with money to spend. Desenfranquiciados Colectivo, curators of Peru's youthful, anti-establishment art scene, chose a luxury hotel for the event which aims to change the art market in Peru. REUTERS/Pilar Olivares.

By: Emily Schmall

LIMA (REUTERS).- A three-day fair at an upscale hotel is showcasing the work of contemporary Peruvian artists to a growing legion of middle class art collectors and enthusiasts with money to spend.

Desenfranquiciados Colectivo, curators of Peru's youthful, anti-establishment art scene, chose a luxury hotel for the event that aims to change the art market in Peru.

The show features the work of 45 Peruvian artists, including photographs, paintings, sculptures, lithographs and illustrations, each on sale for $500 or less.

"The goal of Desenfranquiciados is to make art more accessible to the public and to buyers as well as artists, particularly young artists," said Nicolas Figari, an abstract photographer and one of the collective's lead organizers.

For the past two decades Lima's art world has been controlled by a small group of family-owned galleries with little interest in contemporary art, according to Figari.

"It's run by 20 or 30 galleries and it's not easy for a young artist to get in. You have to have contacts and money. Desenfranquiciados is a really good way to get into the art market because we give everyone a shot," he said.

The collective was founded in 2004 by Figari's former teacher, Maria Elena Alvarado Boggio, a multimedia artist and instructor at the city's Centro de la Imagen.

Alvarado hosted the first Desenfranquiciados exhibition in her apartment. Since she returned in 2008 after two years in New York, Desenfranquiciados has hosted about four art shows a year.

"The idea was to show the works of artists who weren't in the gallery circuit, not for aesthetic reasons but for economic reasons. At the time commercial galleries were showing a lot of modernist work but there wasn't much interest in contemporary pieces, which perhaps were a bit more provocative," Alvarado explained.

"The collective's success makes it clear that there is a market in Lima that wants to buy art but doesn't have the money to buy at the prices set by galleries."

While galleries in Lima typically charge artists commissions up to 35 percent of the work's sticker price, artists who show with Desenfranquiciados receive all of the proceeds.

For newcomers the show represents a unique opportunity to display work in a gallery setting and to mingle with collectors. Desenfranquiciados events also lure well-known artists whose work commands higher prices elsewhere.

"The reason I participate is because it is easy to sell a bunch of work really fast," said Jaime Higa, a mixed-media artist and owner of Lima's Bruno Gallery.

"In large part the movement has been fueled by the fact that more people are economically better off and can invest in younger artists," Higa explained.

Photographer Eduardo Hirose sold a series of six photographs within the first 10 minutes of the fair, Figari said.

(Reporting by Emily Schmall; Editing by Patricia Reaney)

Desenfranquiciados Colectivo | Peru | Nicolas Figari |

Today's News

September 26, 2010

Almost Unknown Perspective of Pablo Picasso Explored in New Exhibition at Albertina

The University of Vermont's Fleming Museum Brings Christo to Burlington

Last Exhibition on which Louise Bourgeois Collaborated Opens

Political Design in Asia and Europe on View in Stuttgart

Cuba in Revolution at the International Center of Photography

Hauser & Wirth Opens an Exhibition of Works by Subodh Gupta

New Paintings by Matt Magee at Knoedler Project Space

Exhibition of Works from the Collection of the MMK Opens

Asian Art Week at Christie's London in November

Bonhams Offers a Piece of the Russian Imperial Winter Palace

The Terrifying and Beautiful World of Otto Dix Arrives in Montreal

"I Speak As I Please" New Sculpture By David Buckingham

Exhibition of Works on Paper at Marianne Boesky Gallery

First Retrospective in Germany of Paul Graham at Deichtorhallen

Modern Art Museum of Fort Worth Presents Vernon Fisher: K-Mart Conceptualism

MFA Houston Announces First Carlos Cruz-Diez Retrospective

Autry National Center Presents Siqueiros in LA: Censorship Defied

Autumnal Inspiration from Cole to Wyeth at the Hudson River Museum

Works by "New Topographics" Pioneer on View at the Art Institute

Jane Hammond: Fallen and Jae Ko: Paper Open at the Taubman Museum of Art

Superb Selection of Drawings by Edgar Degas at the Morgan

James Turrell at Almine Rech Gallery, Brussels

Berlin-Based Artist Andy Hope 1930 Opens "On Time" at Metro Pictures

Exhibition on Fashion and Photography of the 1990s at MMK

Multiple Record Prices at Swann Galleries' Auction

New Book Shows More than 100 Unpublished Marilyn Monroe Photos

Dallas Museum of Art Presents "Encountering Space"

New Photographic Series by Taryn Simon at Gagosian

The Norton Simon Museum Presents an Artwork by John Cage

Vibrant Watercolors by Alfred Jacob Miller Capture Spirit of the Early American West

Exhibition at Kahmann Gallery Highlights 10 Years of Martien Mulder's Work

Sotheby's Sale of Lehman Brothers Collection Totals $12.3 Million

Peru Collective Connects Young Artists with Buyers

Most Popular Last Seven Days

1.- Conservation reveals Wellington Collection work was painted by Titian's Workshop

2.- New dinosaur discovered after lying misidentified in university's vaults for over 30 years

3.- Unseen Texas Chainsaw Massacre outtakes and stills sold for a combined $26,880

4.- National gallery reveals conserved Italian altarpiece by Giovanni Martini da Udine

5.- London's Tate Modern evacuated after child falls, teen arrested

6.- Bavarian State Minister of the Arts restitutes nine works of art

7.- Boy thrown from London's Tate Modern is French tourist visiting UK

8.- Child thrown from London gallery has broken spine, legs and arm

9.- £10 million Turner masterpiece may leave British shores

10.- Tourists banned from sitting on Rome's Spanish Steps

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful