Launched in 2005, Get It Louder
is China's most influential and closely-watched exhibition of emerging, young talent across creative disciplines. Following the 2005 and 2007 editions, this year's multi-venue event will bring together more than 100 of the most promising Chinese and international participants from fields spanning art and design to music, film and, for the first time, literature. 2010 Get It Louder opens in Beijing on September 19 (through October 10), before traveling to Shanghai (October 22-November 7).
Under the direction of event founder Ou Ning, chief curator of last year's Shenzhen & Hong Kong Bi-city Biennale of Urbanism / Architecture, 2010 Get It Louder will explore the theme of SHARISM. In the context of the Web 2.0 and social media, cloud intelligence, Twitter and other phenomena, SHARISM examines the increasingly convoluted relationship between public and private realms. More broadly, it touches upon issues of collaboration, individual agency and collective action, while serving as a site for negotiating communal space, both virtual and real.
2010 Get It Louder will feature participants from China (including Hong Kong and Taiwan), Europe and the United States, alongside an array of special projects. A highlight is the Get It Louder pavilion, a freestanding structure designed by the New York firm SO-IL, that will host events including artist talks, workshops, film screenings and performances. Other featured projects include a Black Box space for creating "on-the-spot literature;" a performance of the International Necronautical Society Declaration on Inauthenticity by Simon Critchley and renowned novelist Tom McCarthy; an exhibition of specially-commissioned collaborations between leading, young Chinese fashion designers and photographers, organized by the indie magazine Too; an art-fashion crossover installation by celebrated British graphic designer Neville Brody and Chinese fashion designer Masha Ma; a three-day literary conference, called Exposure Anxiety, in Beijing; and a one-day Sharism Forum, in Shanghai, with panel discussions and lectures exploring the exhibition's main theme.
Led by Ou, this year's Get It Louder is curated by a six-member team: Fu Xiaodong (art; Beijing); Aric Chen (design; New York/Beijing); Jiancui (music; Beijing); Ying Liang (film; Shanghai/Zigong); Eric Abrahamsen (literature; Seattle/Beijing); and Xu Yazhu (Taiwan section; Taipei/Beijing). The exhibition designers are Xu Yijing and Neill Gaddes of SANS (Auckland, New Zealand), while the visual identity is by Imagine Wong (Shenzhen).