LONDON.- Directed by world renowned graphic designer Neville Brody, the Anti Design Festival is London’s most hotly anticipated design and art event. Running along Redchurch Street, Shoreditch, it will incorporate everything from exhibitions and screenings, to performances, talks and happenings.

Created initially in direct response to the pretty commerciality of the London Design Festival, the festival aims to shift the focus from bums-on-seats to brain food, from taste and style to experiment and risk. It will provide a rare space for unhindered exploration and creative opportunity, where ideas may fail as equally as succeed.

The festival will be curated by a select group of leading practitioners in various fields. These include Daniel Charny, Terry Jones, James Payne, Harry Malt, Stuart Semple, Cecilia Wee and Neville Brody himself. To date contributors include Stefan Sagmeister, Jonathan Barnbrook, Ben Eine, Adrian Shaughnessy, Yugo Nakamura, Yomi Ayeni, Carolina Stenstrom, Sarah Temple, Pure Evil and Mark Moore, as well as open-submissions. Star exhibits include the first UK show by the radical French illustration group Bazooka hosted by Stuart Semple at the Aubin Gallery, rarely seen movies and videos made by the group at the Aubin cinema and an exclusive airing of the original cut-up tapes of William S. Burroughs at PayneShurvell.

Charlesworth, Lewandowski & Mann are developing a performance installation in partnership with a small team from BBC Research and Development exploring realtime collaborative interaction with video and 3D sound, disseminated through handbuilt/ makeshift soundsystems and staging areas. This dedicated space will also host nine evening performances curated by Cecilia Wee, who is one of the Late at the Tate producers, plus Jon Wozencroft of Touch Music, and featuring amongst others a sub-cosplay event presented by Emily Owusu and a dangerous disco evening created by Mark Moore.

The ADF will also present the world’s first Microplex: a five-seat cinema showing a programme of short-form experimental film curated by Jeremy Boxer. Redchurch Street will also be witness to a pop-up cinema and restaurant with a landscaped lawn to relax on designed by Jo Hagan of Use Architects.

British illustration collective Le Gun will be part of a collective show curated by Bare Bones’ Harry Malt. Idea Generation will be exhibiting a major live mural during the event and PayneShurvell are holding a month of singleweek shows entitled 4by4: four curators | four shows | four publications | four openings.

Look out for the talks series, yet to be announced. The first issue of AD magazine will be published for the event, as will a special edition of Bare Bones produced specially for the festival, BBAD, and a daily poster intervention workshop produced at Martin J Tickner’s Neu Gallery.