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New Products by Internationally Acclaimed Designers and Brands at International Design Festival
Visitors check out the 'Tape-Installation' by Austrian-Croatian designers 'For Use/Numen' at the International Design Festival (DMY) in Berlin, Germany, 10 June 2010. The festival takes place at the former airport Tempelhof; the participants were selected by an international jury. EPA/SOEREN STACHE .

BERLIN.- Located in the huge, history-charged hangars of former city airport Berlin Tempelhof, the central exhibition features inspirational new products and experimental prototypes in the field of contemporary product design.

Over 11.000 square meters filled with new products by internationally acclaimed designers and brands as well as experimental works by upcoming talents, the exhibition invites designers, trade visitors and the public to take part in five frantic and event-packed festival days.

Twisting the concept of a fair, the DMY exhibition is a curated event focusing on innovative, conceptual and inspirational design approaches. The participants are chosen by recommendation of an international Admission Jury consisting of Jerszy Seymour (Jerszy Seymour Design Workshop), Werner Aisslinger (Studio Aisslinger), Jurgen Bey (Studio Makkink& Bey), Hella Jongerius (Jongeriuslab) and Patrick Reymond (Atelier OI) who will also designate the winners of the DMY Awards during the festival.

As design is not just a decorative discipline, but is able to enhance, reflect and shape our daily habits, the special exhibitions and symposia take a closer look on the cultural, aesthetic and social implications of contemporary design production. For this edition, the Symposium „Are nerds the new Designers?“ places a special spotlight on advanced technologies, digital media and design. While the rise of digital media has certainly changed our everyday lifes, it has also shifted the demands and possibilities within the design field. Today, ‚digital native’ designers can draw on intelligent materials, enhanced production methods and face new fields of application. The symposium pursues and reflects on the promises and potentials of these advanced technologies, including fields such as interaction and interface design, digital tools and production methods as well as tendencies to open and participatory design.

Supplementing the theory, numerous workshops explore the making of design and encourage novel and open design thinking. Various workshop stations invite the visitors to learn, play and build upon the design of others by providing a landscape of technologies and tools such as 3D printers, laser cutters, bio plastics, Arduino and other do-it-yourself technologies. Thus, the DMY Maker’s Lab lets you experience the constant flow of improvement and variations referring to principles of digital culture such as sharing and crowd sourcing.

Following up last year’s Dutch Design Focus, this year’s festival also places a special spotlight on Swiss Design by introducing the country’s premier design schools, works and projects by selected design studios. Furthermore the exhibition section showcases the winners of the professional ‚Design Preis Schweiz‘ and the upcoming talent ‚Eidgenössischer Preis für Design‘ awards. While the main exhibition features designers, firms and curated showcases from more than 30 countries, numerous galleries, institutional and open workspace satellite shows enliven Berlin and invite the trade, press and public to explore the ever-changing creative environments of the city.

Berlin | International Design Festival | Jerszy Seymour | Werner Aisslinger | Jurgen Bey | Hella Jongerius |

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