The First Art Newspaper on the Net Established in 1996 United States Friday, December 26, 2014


New York Public Library Reveals New Look and Mission for the Future
The goal in designing the new logo was to emphasize today's Library.
NEW YORK, NY.- The New York Public Library has introduced two important new elements to its identity and communications at a time of rapidly changing user needs. At an event earlier this evening in the Trustees Room, the Library unveiled a new lion logo developed in concert with its new mission, which is to Inspire Lifelong Learning, Advance Knowledge, and Strengthen Our Communities. The event featured a presentation by designer and author Steven Heller and a state-of-the-art multimedia experience that included QR Code technology.

“The new visual identity reflects the accessibility and dynamism of today’s library,” said Paul LeClerc, President of The New York Public Library. “At a time when users are coming to us in record numbers both on-site and online, the new logo and mission statement represent the Library’s active engagement in unifying communities as well as the Library’s staff around 21st-century needs.”

The Logo
The goal in designing the new logo was to emphasize today’s Library, grounded in tradition yet contemporary. It is based on the Library’s iconic lion statues, which sit at the entrance to the Stephen A. Schwarzman Building on Fifth Avenue and 42nd Street.The new look, designed by the Library’s in-house graphics team under the leadership of Art Director Marc Blaustein, emphasizes openness, with flowing lines speaking to momentum and forward motion.

The first stage of the redesign began in 2008 with the designers sketching and photographing the marble statues from the steps of the landmark building. Dozens of iterations, realistic and conceptual, pencil and digital, drew inspiration from periods and themes including 16th-century printers’ marks, Art Nouveau, stained glass, and Japanese woodcuts. The result is a balance between organic lines and geometric shapes that visually represent the movement and fluidity of the Library, also reflected in the new mission. The new logo is versatile and can be used in various forms and colors. It also reproduces well at small sizes and reads strongly in all formats whether online or in print.

“The mission of The New York Public Library is to inspire lifelong learning, advance knowledge, and strengthen our communities.”

The three parts that comprise the mission statement represent the various roles the Library plays and the promises it makes to its users. The focus on powerful verbs is a testament to the Library’s dedication to actively engage with the public in creating the Library of the future. The Library inspires lifelong learning by creating and supporting more able learners from the youngest patrons in the children’s rooms to the adults in the Rose Main Reading Room to those in their living rooms or elsewhere around the world connecting through the Internet. The Library advances knowledge through its commitment to continuously collect and preserve materials that reflect New York’s global perspective, and to maintain free and open access to those materials. The Library is also an instrument for the communities it serves, celebrates, honors, and brings together. The new mission statement was developed through focus groups and through interviews and surveys with staff and Trustees. Their preliminary ideas and language formed the framework for the new statement.


The New York Public Library | Paul LeClerc | New Look and Mission for the Future |




Today's News

November 11, 2009

Egypt's Famous Tomb of Tutankhamun Set for 5-Year Renovation Project

Works by Peter Doig, Jeff Koons, and Joan Mitchell Lead Christie's Sale

Judge: HOPE Artist can Switch Lawyers in Associated Press Suit

Yves Saint Laurent's Everyday Objects to be Auctioned by Christie's

New York Public Library Reveals New Look and Mission for the Future

Marlborough Announces First Exhibition of Charlotte Hodes's Work

Rock and Roll Hall of Fame and Museum Events Salute Janis Joplin

Kerry Taylor Auctions to Sell a Historic Collection of Audrey Hepburn Couture

artnet Auctions Launches Faces & Figures Photographs Sale

Old Masters of the Golden Age at Sotheby's Amsterdam in December

Social Roles that Artists Play Examined in Exhibition at Frankfurter Kunstverein

Collection of Rare and Important Works by Escher to be Shown in Florida

Glowlab Presents a Solo Exhibition of New Work by Alex Lukas

Tales from the Hard Side by Tobias Kobsch Opens at Maerz Galerie

Oklahoma City Museum of Art launches "NEW FRONTIERS: Series for Contemporary Art"

National Portrait Gallery to Host McQueen's Stamp Tribute to Iraq Fallen

First European Solo-Exhibition for Photographer Charles Johnstone

The Cleveland Museum of Art Receives $1.9 Million Grant from Mellon Foundation

Museum of the City of New York Opens Eero Saarinen Exhibition

National Museum of the American Indian Offers Public Programs in Support of New "IndiVisible" Exhibition

Most Popular Last Seven Days



1.- Colossal statue of Amenhotep III unveiled on the west bank of the Nile in Egypt

2.- British royals crown New York visit with gala dinner

3.- Missing artwork rediscovered in "Stuart Little" sells for over 200,000 euros at auction

4.- Rossetti's Venus Verticordia soars at Sotheby's in London to sell for £2.88 million

5.- Russian magnate buys, then returns Nobel prize to American geneticist James Watson

6.- Egyptian Museum unveils four newly renovated halls of the famed Tutankhamun gallery

7.- 'The Secret of Dresden: From Rembrandt to Canaletto' on view at the Groninger Museum

8.- Cooper Hewitt Smithsonian Design Museum reopens after three-year renovation

9.- More than 200 queries about works by possible heirs received on Nazi-era art hoard

10.- Attorney, artist and filmmaker reflects on the seven lessons learned at 2014 Art Basel Miami Beach

Related Stories



Dr. Khalil Gibran Muhammad Named Next Director of the Schomburg Center For Research in Black Culture

The New York Public Library Explores Three of the World's Largest Religions in Exhibition

Exhibition Celebrates the History of the New York Public Library's Photography Collection

Exhibition Celebrates the History of the New York Public Library's Photography Collection

Declaration of Independence on View at The New York Public Library

NYPL Takes Giant Step In Preserving Its Digitized Collections

New York Public Library Faces Harshest Budget Cut In Its History

Howard Dodson, Jr. to Retire as Director of NYPL's Schomburg Center

New York Public Library Salutes Three Visionary Photographers with Exhibition

New York Public Library Unveils Provocative Approach to Experiencing Voltaire's Candide



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site