The First Art Newspaper on the Net   Established in 1996 United States Wednesday, October 26, 2016

MoMA Displays Installation of Reproductions at Atlantic Avenue/Pacific Street Subway Station
MoMA Atlantic/Pacific subway project. Atlantic Avenue/Pacific Street subway station, Brooklyn. Credit: Jeff Baxter. © 2008 The Museum of Modern Art.
NEW YORK, NY.- MoMA Atlantic/Pacific is a large-scale installation of reproductions from The Museum of Modern Art’s renowned collection of modern and contemporary art, displayed in the Atlantic Avenue/Pacific Street subway station in Brooklyn from February 10 through March 15, 2009. The purpose of the underground communications campaign is to broaden awareness of MoMA’s collection and convey the affordable benefits of membership to local New York audiences.

58 Iconic Images
The station will be the site of some 58 reproductions from every segment of MoMA’s collection, including such iconic works as: Pablo Picasso’s Les Demoiselles d’Avignon, Vincent van Gogh’s The Starry Night, Claude Monet’s Reflections of Clouds on the Water-Lily Pond, Marcel Duchamp’s Bicycle Wheel, and Andy Warhol’s Campbell’s Soup Cans. Throughout the expansive station, subway commuters will view large-scale posters of drawings by Ed Ruscha; photographs by Cindy Sherman, Nan Goldin, and Andreas Gursky; architectural drawings by Frank Lloyd Wright and Mies van der Rohe; design objects by Charles and Ray Eames and William Morris; and media works by Doug Aitken, Pipilotti Rist, and Bruce Nauman.

The installation will be accompanied by:

• the launch of a customized project website ( that includes a map and guide to the works of art
• audio commentaries on selected works and information on MoMA membership that can be accessed by a toll-free phone number (888-939-MoMA)
• a free brochure distributed at street level on February 10 and 12 that will include a coupon for free admission to the Museum or a discount on membership

MoMA Atlantic/Pacific—known as a “station domination” campaign—is one in a series of innovative initiatives recommended by a new marketing advisory committee established by the Museum in January 2008. It was conceived by Doug Jaeger, CEO, Founder, thehappycorp global, and designed by Julia Hoffmann, MoMA’s Creative Director for Advertising and Graphics.

Today's News

February 11, 2009

MoMA Displays Installation of Reproductions at Atlantic Avenue/Pacific Street Subway Station

Columbia Museum of Art Presents Major Retrospective Exhibition of Painter Cleve Gray

Exclusive UK Launch of Le Corbusier's Cabanon at the RIBA

Exhibition Presents Recently Acquired Paintings from Japan's Overlooked Showa Era

ARCOmadrid_2009 Opens Set on the Horizon of Moderation and Calm Forecast

Fundacion Juan March Opens Tarsila do Amaral's First Solo Presentation in Europe

Chinese Tricycles Between Day to Day Culture and Art Intervention on View at Museum Tinguely

MACBA Presents the Largest Exhibition in Spain of the Brazilian Artist Cildo Meireles

Sotheby's to Exhibit One of the Greatest Privately Held Libraries in the World

Janet Cardiff and George Bures Miller: Opera for a Small Room to Open at Carnegie Art Museum

Work by Idaho Artist Garth Claassen to be Shown at Boise Art Museum

Baltic Centre for Contemporary Art to Present Duane Hopkins: Sunday

Revel in Rockwell at Detroit Institute of Arts American Chronicles: The Art of Norman Rockwell Opens March 8

Museum in Dresden Breaks New Ground with Presence in Second Life

SCOPE Foundation Lets Artists Take The Reigns

Freer and Sackler Galleries Celebrate Persian New Year March 7

Saint Louis Art Museum Announces Neoclassical Acquisition

Fine Arts Center Opens Exhibits of Contemporary and Historical Paintings

Plains Art Museum Announces All New Merchandising in Store

February 22 Lecture at the Clark Explores Toulouse-Lautrec's Fascination with Parisian Nightlife

Picturing History: Art and the American Presidency at the Nelson-Atkins

Most Popular Last Seven Days

1.- New light shines on Sandro Botticelli masterpieces at Florence's Uffizi Gallery

2.- Cincinnati Art Museum's Van Gogh exhibition brings guests Into the Undergrowth

3.- Degas retrospective debuts in the U.S. at the Museum of Fine Arts, Houston

4.- Special exhibition features large-scale photography by Richard Mosse & Edward Burtynsky

5.- Nobel panel gives up knockin' on Dylan's door

6.- An unprecedented, international-loan exhibition of works by Claude Monet is at the Kimbell Art Museum this fall

7.- Exhibition at the Ny Carlsberg Glyptotek explores Rousseau's landscapes

8.- Yoko Ono unveils her first permanent US art installation

9.- ArtReview's annual Power 100 names Hans Ulrich Obrist as the artworld's most powerful figure

10.- British artist David Hockney makes a splash at Frankfurt fair with 2,000-euro book

Related Stories

Important Judaica and Israeli & international art bring a combined $7.9 million at Sotheby's New York

Tunisia to auction ousted despot's treasures

Andy Warhol's Mao portraits excluded from the Beijing and Shanghai shows next year

China criticises French Qing dynasty seal auction

Christie's announces auction marking the first half century of the popular and luxurious interiors shop Guinevere

Nine new exhibits debut at San Diego International Airport

Rembrandt masterpiece "Portrait of Catrina Hooghsaet" back on display at National Museum Cardiff

Amber: 40-million-year-old fossilised tree resin is Baltic gold

Egyptian artist Iman Issa wins the Ist FHN Museu d’Art Contemporani de Barcelona Award

The main chapel of the Basilica of Santa Croce open for visits after five year restoration

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful