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California Museum and Maria Shriver Unveil "A Museum without Walls" at Adobe Max 2008 Event


SAN FRANCISCO, CA.- California First Lady Maria Shriver and Adobe Systems Incorporated Chief Technology Officer Kevin Lynch today unveiled the California Legacy Trails, a new interactive feature of the California Museum Web site that brings the State's history and culture to life online. The California Legacy Trails use Adobe(R) Flash(R) and other Adobe technologies to create engaging digital paths that highlight iconic Californians and how their innovative achievements impacted the world at large.

In keynote remarks delivered today at MAX 2008, the annual designer and developer event hosted by Adobe, Shriver and Lynch debuted the new interactive feature, created to appeal to a global audience as a way to experience California's living history. Bringing together rich, engaging digital experiences with educational resources and teaching tools, the California Legacy Trails create a vibrant new online community.

The site, built and designed by Euro RSCG, enables visitors to experience "Only in California" stories in a captivating new format. The inaugural trail, "Remarkable Women," was envisioned and financed by the Women's Conference. This trail mirrors the "California Remarkable Women" exhibit at The California Museum, which highlights women who have made accomplishments that have shaped California's culture and history. Visitors can experience the new interactive feature at www.californiamuseum.org.

"California represents innovation, creativity, diversity and pioneering trailblazers -- and I'm proud to partner with The California Museum to launch the first-ever California Legacy Trail to highlight the best of California in an interactive, fun and engaging way," said Shriver. "The California Legacy Trails provide an incredible tool and a practical way to learn about California no matter where you are. And it's my hope that now we will bring the inspiration of what's 'Only in California' into the homes and lives of not only the people of this great state, but to the entire world."

"The California Legacy Trails is to the California experience as the MP3 player is to music and e-mail is to communication," said California Museum Executive Director Claudia French. "The Museum is proud to partner with Adobe and the David and Lucille Packard Foundation to make California's vibrant stories and real places accessible to anyone anywhere -- in a captivating and innovative online destination."

"Adobe has a long history of enabling people to create engaging experiences in virtually every medium and we're excited to help realize the vision for California Legacy Trails," said Lynch. "This is a powerful example of how technologies such as Flash and new kinds of rich digital experiences can transform teaching and learning by inspiring people to do more than just passively watch. Whether it's for education, entertainment or e-commerce, engaging experiences are critical to reaching and connecting with your audience."

Interactive Features
Built using Adobe Flex(TM), Flash and Adobe Creative Suite(R), the California Legacy Trails feature cutting-edge technologies and interactive elements including:

Customized e-postcards featuring iconic images to share
An e-passport of landmarks throughout California
Exciting audio and visual multimedia components
Areas with user submitted content and social networking features.

Interactive features of the California Legacy Trails enable site visitors to post their own California stories, pictures and comments, and share profiles with friends, creating a dynamic online community. Shriver has posted her own "Remarkable Woman," as has activist Dolores Huerta.

Plans for future development include a Learning Lab, a rich Internet application based on Adobe(R) AIR(TM) technology. Targeted at educators, students, professionals and visitors to California, the Learning Lab will be an automatically updated desktop application that can be used both online and offline; future support for mobile devices is also planned. The Lab will enable educators to log on and select projects for students; students will be able to complete assignments such as quizzes, essays and photography projects.

Educational Resource
The California Legacy Trails will provide a unique e-learning resource where teachers worldwide can:

Customize an on-line program for history, culture and geography class lessons
Encourage students to use the historical data from the trails for projects and reports
Use stories of remarkable Californians to inspire students
Collaborate with other teachers in the Teachers' Lounge, an innovative on-line feature that allows teachers to share and develop ideas with peers.

"The Teachers' Lounge enables the sharing of new ideas, encourages teamwork, and helps channel group energies to deliver high performance results," said Jens Egerland, managing director of Accenture's California Public Service practice, the company that teamed with the Museum to build the Teacher's Lounge using Accenture's Collaborative Innovation Solution. "We are proud to work with the Museum to offer this tool to the education community and help them develop their best ideas into real, tangible solutions."





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November 18, 2008

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