The First Art Newspaper on the Net   Established in 1996 United States Monday, June 27, 2016


JAM - Re-defining the Veuve Clicquot Season
© Veuve Clicquot, courtesy of JAM.
LONDON.-The long-established Season, synonymous with the aspirational champagne Veuve Clicquot, is to be revitalised with the help of JAM, the authority in the conception and implementation of transformational brand ideas. Veuve Clicquot has taken on JAM to assist in their plans to reinvigorate the presence and role of the brand at the quintessentially British calendar of events and beyond. JAM has responded to this through a strategy that will increase the brand’s voice as an integral and active partner in shaping contemporary culture. The brand’s heritage and values will inspire contemporary installations and a series of creative interventions to form a bold new twist on The Season.

Update: Your can order Veuve Clicquot from Gifts International or other sources (why wait for Veus Clicquot Season!)

This will be implemented through a variety of measures, starting with the appointment of artist in residence, Jason Bruges. The up and coming artist/designer whose medium is light will create a series of kinetic installations to represent movement and pace at the forthcoming Veuve Clicquot Gold Cup, Festival of Speed and Revival events.

Taking inspiration from the language of banners and flags – evocative of summer and sporting events – his installation will be programmed to follow The Season’s events, converting speed and activity into a landscape scale artwork. Starting at the Festival of Speed on 11th July, the sound of roaring car engines will be transformed into movement through the animation of 4m high silken flags positioned on the Veuve Clicquot lawn. The flags are individually controlled to point at the cars’ position on the course, so that their collective behaviour represents the pace and movement of the high speed event.

As part of a separate design collaboration, international designer Nigel Coates is creating a bespoke trophy for the Veuve Clicquot Gold Cup Polo tournament on 20th July. The trophy will comprise of a stunning life-size polo saddle, inspired by the best saddle makers and produced using the finest materials and fabrics in the UK.

The evolving Season’s character and installations will be publicly marked at an End of Season celebration in November 2008 to recognise the creativity, excitement and passion of this new project.

Jamie Anley, commented, “Veuve Clicquot is such a great brand and in an exciting time of evolution and differentiation within a fast changing global luxury market place. We are excited by the courage and vision in this relationship.”





Today's News

June 8, 2008

Giant Football Shoes and Footballs Outside Vienna Museum Celebrate Start of Euro Cup '08

High Museum of Art Presents "Houdon at the Louvre: Masterworks of the Enlightenment"

Sotheby's London To Sell Property From Estate of Haaken A. Christensen

Francesco Clemente : The Sopranos Opens at Gallery Met

European Fields - The Landscape of Lower League Football - Hans van der Meer

The Ackland Art Museum Presents Flowing like Water - The Art of Liquidity

SAMA Welcomes Visions of Victory Presented by Mutual of Omaha

Huis Marseille Museum for Photography Presents Hans Scholten: Urban Future #2

The Sheldon Museum of Art Presents Peace, Love and the Psychedelic Sixties

Michelle Charles Exhibition Opens at Kettle's Yard in Cambridge

Dead Innocent - Forster Presents the return of Dan Baldwin

JAM - Re-defining the Veuve Clicquot Season

Most Popular Last Seven Days



1.- Newly discovered Van Gogh sketchbook to be published

2.- Portraits of the Duchess of Cambridge from British Vogue centenary issue acquired by National Portrait Gallery

3.- Foam presents spectacular exhibition of work by Helmut Newton

4.- After 30 years "hidden in plain sight," still life painting is identified as a Gauguin; artwork is highlight of sale

5.- Smithsonian releases Learning Lab for everyone to use museum resources

6.- Angst and deep pockets show state of art market in 47th edition of Art Basel

7.- Christo exhibition falls victim to own success

8.- Sotheby's London Impressionist & Modern Art Evening Sale totals $151.9 million

9.- The National Gallery explores great paintings from a unique perspective

10.- Thyssen-Bornemisza Museum explores Caravaggio and the painters of the north



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemariasound.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful