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Third Edition of DiVA in New York Opens

NEW YORK.- After 8 editions around the world in the last 18 months, Frère Independent is proud to announce the third edition of DiVA in New-York. For 4 days, 2 floors of the Atrium of the Embassy Suites Hotel will host Digital and Video Art presented by 30 international galleries. For DiVA New York 2007, each gallery will occupy one suite to display the work of artists they represent. Galleries are encouraged to dedicate one room of the suite to a single artist while using the second room to showcase the work of other exceptional projects.

This year, we plan to keep a certain number of selected galleries in order to better serve the galleries and the public. Due to the nature of Video Art, collectors need more time to view the work than regular media. Some videos last over 30 minutes. However it seems important to extend the fair in order to be more visible and make Video Art more accessible to the public. With this in mind we plan to present more panel discussions, a film program, and renew the DiVA Streets Program. DiVA Streets involves the placement of shipping containers that display Video Art in various locations on the streets of Chelsea.

A program of activities will also be listed mainly for the VIPs but also for the general public. A master suite on the floor of the exhibition will be used as a VIP room for collectors and exhibitors. We have also invited High Life to produce and promote nightly parties from 10pm to celebrate the occasion of DiVA NY07.

DiVA is an exceptional addition to the art market as well as an important meeting ground for the exchange of ideas, discussions and presentations of some of the most challenging and innovative work created with New Media and Video today. DiVA NY07 opens for VIP and members of the press at 4pm on Thursday February 22nd, to be followed by the vernissage at 7pm. The exhibition will remain open from February 22nd to the 25th 2007 at the Embassy Suites Hotel.

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