MADRID, SPAIN.- Archfarm, an alternative architecture magazine, was presented today at the 24th International Contemporary Art Fair, and more specifically within its space AVIÓN... NAVE CULTURAL. The architects Javier Burón and Marc Camallonga, promoters of the new publication, and the typographic designer Javier Abarca, spoke to the attending public about the influences and motivations behind their project.
Archfarm focuses on the analysis and dissemination of initiatives and collectives which do not find space in other communication channels. These "aperiodical architecture instalments", as they call them, tackle a variety of issues concerning architectural practice direct and indirectly, from the perspectives of visual arts or the interactions with the city and urban art, or artistic creation in general. With this publication, the promoters of Archfarm want to open up a new space for thought, criticism, discourse and the latest ideas from Spain and worldwide.
Archfarm is a new way of understanding specialised magazines and architecture creation, in open dialogue with other related topics. In this regard, the creators of the project underscored the contents of issue no. 2 which includes an article by the visual artist Santiago Ortiz, titled "Espacio, palabra y percepción sensorial" [Space, Word, and Sensorial Perception], reflecting on visual arts in relation with the city's architectural space.
The most striking feature of this new magazine is its circulation exclusively through Internet. Archfarm is conceived as a collection of instalments in PDF format, conceived to be read either on screen or to be printed. Readers can take a look at the article at www.archfarm.org and, if they are interested, download the printable version free-of-charge. Each instalment is an independent article and conceived to be of low cost for users. The instalments require a minimum amount of ink and, besides, they are conceived to be printed on recycled paper - those sheets we all use on one side and often end up in the wastepaper basket. However, notwithstanding this austerity of resources, all the graphic and typographic details are carefully designed to ensure a high quality publication on a par with other magazines in this field.
The printable version of Archfarm has an A4 horizontal format which, once cut down the middle, is ready for the reader to file it in a standard ring binder. This provides a feasible solution to the difficult problem for online publications in making the on-screen version compatible with an identical printable version for readers, and easy to file without affecting content or formal values.