The King of Juice is Building a Juice Empire

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The King of Juice is Building a Juice Empire



Who is The King of Juice? The juice is cold pressed juice and the king is wellness entrepreneur, Ross Franklin who has created a juice empire that is on a mission to inspire healthier communities across the globe. His empire is a business called Pure Green which is a juice and smoothie company that has recently franchised and has new locations in development all across the United States.

“At Pure Green, our mission is to inspire healthier communities by connecting people with performance driven superfoods. Making an impact on people’s health is not an extension of our business, it is our business and it drives everything that we do, from how we source ingredients to who we hire and how we build relationships with our local communities.”

Ross Franklin, Founder & CEO of Pure Green Franchise

Pure Green has become one of the fastest growing juice and smoothie bar franchises in the United States and is the perfect fit for potential franchisees considering opening up a healthy franchise.

Pure Green has evolved from a New York City based juice and smoothie business to a national wholesale company and national franchise empire. Pure Green currently has 7 retail locations in New York City and has locations in development all over the United States.


Pure Green’s menu is based on the philosophy that all products should taste delicious and be a nutritional powerhouse. The menu offering includes handcrafted and made-to-order superfood smoothies, acai and pitaya bowls, organic steel-cut oatmeal and cold pressed juice and shots. Pure Green uses the highest quality ingredients for all products with superfoods sourced from all over the world.


Pure Green places a high value on hospitality by creating a warm, friendly and engaging guest experience. To reinforce this standard, Pure Green has created Pure Green University where all Pure Green franchise owners go through extensive hospitality and leadership training which is hosted in New York City at the Pure Green franchise corporate headquarters.

Pure Green is a simple, easy-to-operate business that doesn’t require any prior food experience. The juice bar market is strong and growing, and Pure Green stands out with a menu built around performance-based superfood ingredients. Pure Green’s philosophy is that every product on the menu should taste amazing and be a nutritional powerhouse.










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