A lot of people make a distinction between the real world and the digital one, but with the development of AR apps, the line has been blurred. Now, our mobile devices can interact with the environment that surrounds us. It all began when AR company Niantic, released Pokemon Go back in 2016. This game was one of the most popular in the world and proved once and for all that there is a demand for AR games. However, AR goes way beyond video games and can be applied across industries. Let’s take a look.

Advertising
In-app advertising is much more interactive and immersive than static images found on billboards or magazines. Good augmented reality company can create an AR application, banner, or any other form of advertising that is contextually relevant. A lot of experts are predicting that the revenue generates from in-app advertising will exceed $2.2 billion by 2022. Therefore, try reevaluating your advertising strategy to be better prepared for the future.

Ecommerce
The e-commerce industry is one of the first places where we noticed massive AR adoption. They were hoping that AR can give the customers a better idea about the product that they are looking at and it will help them make a better decision in terms of whether to buy it or not. This especially important with personal things like clothes and makeup because you have to try it on in order to buy it. Such an option is not available with regular images, but AR opens up a whole world of possibilities. Furthermore, it can eliminate buyer’s remorse because you can see how the products will look on you.

Real Estate
We all need to take a look at a house before buying it, but sometimes it is just not possible because of the distance. AR now allows you to see the house you are thinking of buying in all of its glory. Even if you are located on the other side of the country, you will be able to walk through the halls, open doors and do anything as if you were really there. This makes the lives of real estate agents much simpler as well because it is much easier to sell a property of the client is more informed and has more of an understanding about the property bathe are considering. This is one of the reasons that AR technology is being implemented in the real estate industry.

As we have seen from the examples above, AR is changing the way business is being done, and we can safely say that it has a huge role to play in the future. The business benefits that AR has to offer are endless, and companies everywhere are rushing to implement the technology to get a business advantage. To start using AR for future business uses, you have to start developing it today. If you are not using AR to build relations with your customers and create business opportunities, you can be sure that your competitors are.