Starting with the facts, there are about 4,100,667,287 number of internet users as of January,2019.
Also about 4 million blog posts are published every day!
And knowing the fact that 75% of the internet users confine themselves to the first page of their Google search, how do we get our page The number 1 ranking?? Of course, there are various possible mediums to do so but the most efficient and affordable one for all kinds of fishes in the pond is Search Engine Optimization (SEO).
In this article, we are going to present you with the best ways by which you can increase your page ranking by a significant number.
1. AS YOU SAY GOOGLE
Since it is Google who owns it, we have to play by its rules. Google has provided you with the guidelines that explicitly mention what Google approves of and what not. So do what it tells you to. This is the easiest step to follow. Obey Google and get better rank in SERPs.
“Following the General Guidelines will help Google find, index, and rank your site.”
- Google’s Webmaster Guidelines
Use the tools provided by Google to configure your website;.
2. DON’T GET THE CONTENT STALE
Update! One of the key techniques is to keep your site updated. Post regularly. Brainstorm your mind and bring the fresh content to your readers. The more you update the more Google would notice you. And ultimately, that is what we want right? To catch the attention of Google.
3. CREATE A CONTENT ABUNDANT SITE
Aim to create a site with amazing content
but remember do not compromise with the quality of your content. You have to update it with relevant and compelling content that attracts viewers and prompts them to come back to your site again and again.
4. BECOME THE BIGGER FISH IN THE SMALL POND
According to the survey, approximately 1.94 billion websites are being operated in the world. It would be wise for you to find out your level and competition instead of aiming without a clear goal. Do your research and find out where you stand and what your target is. Who is your audience? Strategizing and focusing on a particular market will improve your efficiency and success rate.
Now, you should think about the appropriate keywords to incorporate into your posts.
5. WELCOME THE RIGHT KEYWORDS
Keywords are an indispensible tool of online marketing landscape. Keywords are practically the catalysts for your ranking but they would not worth a penny if you don’t choose them correctly. So, it is important for you to spend your time carefully while choosing the right keywords. Choose keywords that are neither too small nor too long. The one word keywords may not bring any results since most of the major websites have already gobbled up their effectiveness.
Try using various keyword search tools and keep track of the keywords you intend to use.
One of the tricks to follow is aim for the keywords that are not too popular and yet common among the users. Such keywords increase the traffic on your site.
6. ON PAGE SEO
On page SEO is a must –do to acquire traffic and engagement and climb the ladder to better ranking. Optimize your page with right keywords. For on page SEO, create good content. Use tags, URLs, links and image texts. All these are helpful in page optimization. Use Meta descriptions and Meta links. They can increase up to 10% of the traffic on your page.
7. OFF-PAGE SEO
DO NOT UNDERESTIMATE THE POWER OF OFF PAGE SEARCH ENGLINE OPTIMAZATION!
Build links as much as possible. If you are facing difficulties just take help from professional in this field. Blogger outreaching by Degions
does a great job in the same. In fact Google ranks it under top 3 extremely important ways to maintain your ranking. You don’t just need to climb to the top, but you have to stay there and that is where off page SEO comes in handy.
So, these are some useful and efficient ways to increase your ranking on Google search engine. Using them correctly and consistently will surely provide you with desired results.