NEW YORK, NY.- Christies
announced it will pilot encrypted registration of art transactions on a blockchain this fall, as part of a unique collaboration with Artory, a leading independent digital registry for the art market. In an industry first, each artwork from An American Place: The Barney A. Ebsworth Collection sold at Christies this November will include a secure, encrypted certification of the sale for the successful bidder, providing a permanent digital record of relevant information about the artwork.
This announcement of the blockchain collaboration is timed to Christies upcoming West Coast tour of major artworks from the Barney A. Ebsworth Collection, widely recognized as the most important privately-held collection of 20th Century American Art. It is estimated to exceed $300 million total at auction.
Led by Chop Suey, Edward Hoppers singular masterpiece of American Modernism, Christies will tour 13 paintings from the collection of more than 90 individual works to San Francisco and Los Angeles for public exhibitions. Among the featured paintings in the exhibitions are rarely-seen works by the most important American artists of the modern era: Jackson Pollock, Willem de Kooning, Georgia OKeeffe, Jasper Johns, Marsden Hartley, and Charles Sheeler, among others. The exhibitions are open to the public in San Francisco at Minnesota Street Gallery October 16 20, and in Los Angeles at Christies flagship Beverly Hills Gallery October 23 27.
The introduction of a blockchain encryption component to the collection sale reflects Barney Ebsworths own commitment to innovation in business, and his embrace of technology as a powerful tool to advance efficiency and improve the client experience. During his lifetime, Mr. Ebsworth was founder of the Clipper Cruise Line, the luxury travel provider Intrav, and later became a venture capital and real estate investor. Of his own career as a business entrepreneur, Mr. Ebsworth said my tendency to stay ahead of the curve and reinvent the business as needed is one of the primary qualities that made him successful in business.
Richard Entrup, Chief Information Officer at Christies commented: Our pilot collaboration with Artory is a first among the major global auction houses, and reflects growing interest within our industry to explore the benefits of secure digital registry via blockchain technology. The entrepreneurial spirit of the Ebsworth family and their embrace of leading-edge technology makes Christies November sale of the Ebsworth Collection an ideal platform for our clients to experience this technology for themselves and to explore the advantages of having a secure encrypted record of information about their purchased artwork.
Blockchain technology works by registering significant events that take place in the lifecycle of an artwork, such as a public exhibition or sale at auction. For the Christies collaboration with Artory, the Artory blockchain registry will securely record all public information regarding the sale of each lot in the Ebsworth Collection, including title, description, final price, and date, and produce a digital certificate of the transaction for Christies. After the auction, Christies will offer each buyer a registration card to access a secure encrypted record of information about their purchased artwork on the Artory Registry. Each buyer retains individual control of their personal information throughout the transaction process; Artory does not collect any personal information about buyers, and no personal information is recorded in their Registry or on the blockchain.
Nanne Dekking, CEO of Artory, commented: We are delighted to work with Christies on this industry-leading collaboration. As long-standing participants and business leaders within the global art market, the Artory team innately understands the needs of todays art collectors and the broader desire within the industry to embrace new technologies that will help the marketplace evolve. This November, Artory is pleased to work with Christies and the Ebsworth family to mark the start of a blockchain digital journey for each work in this spectacular collection, and to show the art world how digital encryption technology can benefit buyers and collectors in the future.
The West Coast tours of highlights from the Ebsworth Collection are a continuation of a global tour that launched in Paris in September and continued to Hong Kong and London. In addition to Hoppers Chop Suey, the Los Angeles exhibition reveals new highlights from the Collection, including Jasper Johnss Gray Rectangles (estimate: $20-30 million) formerly owned by the celebrated New York collectors Victor and Sally Ganz; and Horn and Feather by Georgia OKeeffe, a close friend of Mr. Ebsworth (estimate: $700,000-1,000,000).
In San Francisco, Christies will reveal two paintings with storied provenance: Willem de Koonings Woman as Landscape, previously owned by comedian and collector Steve Martin (estimate in the region of $60 million); and Franz Klines, Painting from 1954, once owned by the American artist Joan Mitchell (estimate: $5-7 million). Mitchells own 12 Hawks at 3 OClock, (estimate: $12-16 million), a near 10-foot tall tour-de-force painted in 1960, is among the highlights of the Ebsworth Collection.
The full Collection will be unveiled to the public in an extended exhibition from November 4 -13 at Christies galleries in Rockefeller Center, New York.
This pilot continues a long Christies legacy of leading the industry by introducing technology innovations in the context of major collections, for the ultimate benefit of our clients. Over the years, new technological enhancements have included online bidding in live auctions, live streaming, e-commerce auctions, mobile bidding registration, augmented reality apps, and more. Christies pioneered online-only e-commerce auctions with The Collection of Elizabeth Taylor in 2011 and multi-platform, multi-year collection sales (live auction, online, and private sales) with Andy Warhol@Christies, sold to benefit the Andy Warhol Foundation for the Visual Arts.