The First Art Newspaper on the Net   Established in 1996 United States Friday, April 19, 2019

Classic Swiss picture books on display at the Swiss National Museum.
Installation view. © Swiss National Museum.

ZURICH.- Lisa Wenger’s Joggeli, who won’t shake down the pears, the kitten Pitschi, the children from the Maggi songbook or the teddy bear who sets off for Tripiti – these characters from Swiss picture books have captivated countless readers over many generations. These classic Swiss picture books are on display in their cultural historical context at the family exhibition in the National Museum.

Switzerland has a long tradition of picture books. Picture books are handed down through the generations, more than any other type of book. One example is Lisa Wenger’s Joggeli, which appeared more than 100 years ago. The story of the lazy servant, who would rather sit under the shade of the pear tree than gather pears, is an integral part of Swiss cultural heritage.

Swiss picture book creations enjoyed an initial upturn in the period between the two world wars. There were advertising departments, such as those in Maggi and Nestlé, that catered for the need to entertain children during that period of crisis with stickers and collection points. Later on, publicity mascots became characters in books, most famously Globi, a creation emanating from the publicity department of Globus, which became one of Switzerland's most well-known and well-loved picture book heroes. After the Second World War, there was widespread scepticism in German-speaking Switzerland towards picture books coming out of Germany. The local publishing industry benefited once again from this. Thanks to their illustrations, some Swiss artists were also known outside Switzerland, such as Felix Hoffmann, Alois Carigiet and Hans Fischer, known as fis. In the years following the war, Swiss publishers were one step ahead in the international sale of licences: Pitschi, Schellen-Ursli and the fairy tales of Felix Hoffmann enjoyed global success.

The most successful graphic artists numbered only a few women. However, the search for idiosyncratic approaches and new forms of design quickly came upon female artists. Der Leuchtturm (The Lighthouse) by Berta Tappolet (1897-1947) and the fairy tales depicted as pictograms by Warja Lavater (1913-2007) are aesthetically outstanding works, which feature art more as a popular form of visual imagery.

This family exhibition in the National Museum Zurich lets children immerse themselves in picture-book worlds and experience them through play. Visitors of all ages can lose themselves in picture book classics in themed reading areas. Adults can encounter the most successful picture book authors and creators. Background information on how these books came into being direct visitors’ attention towards social themes as well as narratives on graphics, education and upbringing. The exhibition is accompanied by a whole range of fringe activities to suit all the family.

Today's News

August 30, 2018

I.M. Chait's auction highlights from first half of 2018 confirm quality

Renowned Austria photographer Erich Lessing dies at 95

Rijksmuseum acquires floral still life by Gerard van Spaendonck

Art Basel Cities Week in Buenos Aires: Program announced

German city takes down golden Erdogan statue after outcry

Exhibition at Museum Ludwig presents photographs from Diane Arbus to Piet Zwart

Controversial Fukushima nuclear statue to be removed

Blum & Poe Tokyo exhibits work spanning three decades by artist Yukie Ishikawa

Marianne Boesky Gallery in Aspen presents the group exhibition Mother Sky

Tufts University Art Galleries shows American Outsider Art from the Andrew and Linda Safran Collection

Dallas Museum of Art appoints Michelle Rich as Assistant Curator of the Arts of the Americas

Classic Swiss picture books on display at the Swiss National Museum.

Dolby Chadwick Gallery opens an exhibition of works by Chris Cosnowski

New book chronicles the unique and artful private photographs of William Goldman

Exhibit 'Veiled Meanings: Fashioning Jewish Dress' opens in San Francisco

MoMA announces mid-career retrospective of celebrated French filmmaker Jacques Audiard

The Leslie-Lohman Museum of Gay and Lesbian Art presents the first museum survey of Donna Gottsch

Be-Part presents the first solo exhibition in Belgium by Caroline Achaintre

Derren Brown 'meets the people with love' with his street photography book

Hermann Nitsch to realize one of his world-famous and controversial performances in his own museum

New book: 'A Habit of Self Deceit' by Lorena Turner

Photography exhibit by Chilean SALTO Collective debuts at Urbano Project in Jamaica Plain

Perthshire Open Studios 2018 will showcase140 artists and makers

Most Popular Last Seven Days

1.- Apple releases Spring 2019 iPhone cases and watch bands with 'Delft Blue' color in the lead

2.- Star Trek: Year Five #1 original cover art by Greg Hildebrandt Surfaces at Heritage Auctions

3.- Guitars of the greats rock halls of New York's Met museum

4.- Historic jewels and exceptional gemstones highlight Christie's Geneva Magnificent Jewels Auction

5.- French museum renames masterpieces after black subjects

6.- Heathrow Terminal 5 exhibits skeleton of new species of dinosaur

7.- Missing Rubens sketch goes for $1.4 mn at auction

8.- The Museo del Prado opens 'Giacometti in the Museo del Prado'

9.- Inrap archaeologists discover an Etruscan tomb in a hypogeum in Aleria

10.- Picasso in Ivory Coast? A village tells of its brush with the artist

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful