The First Art Newspaper on the Net   Established in 1996 United States Thursday, December 14, 2017


Design Museum in London opens major exhibition to mark the 70th anniversary of Ferrari
Installation view.


LONDON.- The Design Museum in London opened Ferrari: Under the Skin , a major exhibition exploring the history and design of Ferrari. The show celebrates 70 years of creative development since the launch of the first car in 1947. Displaying rarely seen material from private collections, the exhibition provides a unique insight into the meticulous and glamorous world of Ferrari. This ambitious collection, the first outside the Museo Ferrari in Maranello, brings together early design models, drawings, personal letters and memorabilia as well as some of the most famous cars to grace the world’s roads and racing circuits. Together, these artefacts and original documents provide an unprecedented study of automotive design.

Dedicated displays explore the life of Enzo Ferrari, the design of the cars, the brand’s famous clientele, its racing prowess and today’s technical innovations.

Placed against a backdrop of post-war austerity, Enzo Ferrari and a small but dedicated team decided to create an elite performance vehicle whilst many were manufacturing economy vehicles and scooters. The opening section of the exhibition charts the story of Enzo Ferrari and his remorseless drive to create the perfect driving machine for track and road. Key exhibits include Enzo Ferrari’s driving licence, original photography, the original drawings and an exact replica of the 125 S - the first Ferrari ever made - and hand-written documents from Enzo Ferrari himself.

The exhibition offers visitors a behind-the-scenes look at the secretive world of car design. Original hand-drawn sketches feature next to high-tech wind tunnel models and beautifully crafted early wooden master models to present a survey of the manufacturing process and the relationship between form and function. Charting the varied techniques used throughout Ferrari's history, the exhibition demonstrates how drawings are translated by sculptural techniques into the final form of the car. An original 1:1 scale hand-crafted clay design model of the J50 is a highlight of the exhibition and offers an exclusive view into the factory’s techniques. The limited edition J50 was made in a run of only 10 cars exclusive to Japan, celebrating 50 years of Ferrari in the country.

The exhibition also looks at Ferrari’s extraordinary celebrity clientele. It was these discerning clients who helped establish Ferrari as the brand we know today. Notes by Miles Davis feature alongside archive photography of famous clients with their cars, including Clint Eastwood, Sammy Davis Jr, Brigitte Bardot and Peter Sellers. The centrepiece of the section is a 250 GT Cabriolet (1957) owned by one of the most famous British racing drivers of all time – Peter Collins. Other cars in this section include an F40 (1988) belonging to Pink Floyd drummer Nick Mason and a 166 MM (1950) formerly driven by Gianni Agnelli, head of Fiat.

It is competitive racing that has remained at the heart of Ferrari from its inception to today. As well as previously unseen documents from the early history of the racing team, the exhibition includes helmets worn by Alberto Ascari, Mike Hawthorn, Michael Schumacher and Kimi Räikkönen. The 1952 British GP winner’s trophy and a selection of famous racing suits are also on display. The evolution of racing car design is represented through the Ferrari 500 F2 (1952), which Alberto Ascari drove to victory at the F1 championship in 1952 and 1953, and the Ferrari F1-2000 (2000), the championship-winning car driven by Michael Schumacher.

The exhibition culminates in a look at Ferrari today. A LaFerrari Aperta, owned by Gordon Ramsay and the most technologically advanced Ferrari to date, represents the company’s continuing innovation. This hybrid vehicle is accompanied by concept sketches and an in-depth look at the engine.

Sir Terence Conran, founder of the Design Museum said: ‘I think I speak on behalf of millions of ambitious people of all ages that we have all at some point had delicious dreams of owning a Ferrari. The brand itself has become a worldwide symbol of design success, whether it is their road models or Grand Prix cars. The Ferrari story is truly one of the great adventure stories of the industrial age and I am very proud we are able to tell it at the Design Museum. The depth of emotion goes far beyond the external beauty of their cars: what excites me so much about this exhibition is the rare opportunity to glimpse behind the scenes and experience the dynamic between engineering, manufacturing and design, which produces Ferrari's magic ingredient. It is a magic ingredient that means I am here, aged eighty-five and still lusting after the idea of owning a Ferrari – I want to go out with a beautiful, powerful and perfectly designed vroom!’

Andrew Nahum, co-curator of Ferrari: Under the Skin commented:‘Ferrari represents an ideal case study in design and development. Ferrari uses the subtle and often unseen techniques of automobile design, but with the utmost care and precision. The exhibition provides an insight into the history and practice of the whole private world of automotive design.’

Ferrari: Under the Skin is a behind-the-scenes look at the design, people and engineering that created one of the most iconic car brands on the planet.





Today's News

November 16, 2017

'Salvator Mundi' by Leonardo da Vinci sells for $450mn in auction record: Christie's

A mystery finally solved: The fourth and last part of Magritte's art work "The Enchanted Pose" discovered by researchers

Dorotheum Auction Week to offer Modern and Contemporary art, jewellery and watches

University of California, Irvine receives unparalleled California modern art trove

Newly discovered panoramic watercolor painting reveals only known wartime depiction of Washington's war tent

Sotheby's announces highlights from the November Auction of Latin America: Modern Art

'Raj Pink' diamond fails to sell at auction

Design Museum in London opens major exhibition to mark the 70th anniversary of Ferrari

Victorian & British paintings lead Sotheby's European Art Auction in New York

Pussy Riot art exhibition opens at Saatchi Gallery

"Ayurvedic Man: Encounters with Indian medicine" opens at Wellcome Collection

Anne Mosseri-Marlio Galerie opens exhibition of works by Per Mårtensson

Optical illusions abound in Fool the Eye, at Nassau County Museum of Art's Saltzman Fine Art Building

East Asian coins on display at National Museum of American History

Christie's announces highlights from the December Books and Manuscripts sale

Kerstin Brätsch accepts 2017 Edvard Munch Art Award

Diamonds dazzle at Bonhams Fine Jewelry sale this December

New world record for Harry Potter first edition at Bonhams Book Sale

New Director of Development at Harry Ransom Center at UT Austin

Ballroom Marfa names Laura Copelin as Executive Director

Working Assumptions Arts Foundation hires Susan Krane as Executive Director

Gold remains the standard at Heritage Auctions' Nature & Science Auction

Jewish Museum appoints Darsie Alexander Chief Curator

Crystal Bridges Museum of American Art celebrates "State of the Art" and new acquisitions

Most Popular Last Seven Days



1.- A petition decries 'suggestive' painting at New York's Met

2.- Leonardo Da Vinci sold for $450 million is headed to Louvre Abu Dhabi: Official

3.- Desperately seeking this Frida Kahlo painting. Last seen in Poland

4.- Lubaina Himid becomes oldest winner of United Kingdom's Turner Prize

5.- Two Gustav Klimt masterpieces on loan to the National Gallery of Canada

6.- Frick makes its most significant painting purchase in nearly 30 years

7.- Met Opera suspends Levine after sex abuse allegations

8.- Louvre launches appeal to acquire King François I's Book of Hours

9.- Smart-Guard, a new way to pack, ship and store fine art

10.- Save Venice Inc. restores Titian's Madonna di Ca' Pesaro



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez


Royalville Communications, Inc
produces:

ignaciovillarreal.org avemariasound.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful