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Pace Gallery details plans to expand its multi-level arts complex in Seoul
teamLab, Continuous Life and Death at the Now of Eternity II, 2019, Digital Work, 12 channels, Endless© teamLab, courtesy Pace Gallery.



SEOUL.- Pace announced details of an expansion of its arts complex in Le Beige Building in Seoul, located in the Hannam-dong neighborhood. This follows the gallery’s 2021 move to the second and third floors of the building—designed by Golden Lion-winning architect Minsuk Cho, who is also responsible for the new renovations.

Pace is ushering in a new period of growth in Seoul with its recent inauguration of a new 1,500-square-foot ground floor exhibition space and its upcoming opening of an outdoor courtyard and tea house on the occasion of the first edition of Frieze Seoul in September. Pace has operated in Seoul since 2017, and it was among the first international galleries to establish a permanent space in the Korean capital. This latest expansion of Pace’s outpost in Seoul, a fixture of the local arts scene led by Vice President Youngjoo Lee, supports its robust international contemporary program and builds on its strong presence in Asia.

The new ground floor exhibition space forming part of Pace’s Seoul complex is specially equipped for experiential, immersive, and interactive artworks—and it will host an exhibition by the art collective teamLab during Frieze Seoul. The opening of this space in March 2022 reflects the strength of the gallery’s digital arts program and its commitment to supporting the advanced studio practices of its artists.

Beyond the first floor, Adrian Ghenie will present an exhibition in the main gallery space during the run of Frieze Seoul this fall.

A new outdoor courtyard situated in the heart of Pace’s complex in Seoul will host presentations of sculptures and installations, offering a novel context for viewing three-dimensional artworks.

A new tea house—located at the rear of Pace’s complex in Seoul, adjacent to the outdoor courtyard—will offer locally produced teas and Korean-tea infused cocktails. A rotating display of prints, editions, and titles from Pace Publishing, the gallery’s imprint, will be on view in the tea house and available for purchase. Among the offerings on sale upon the opening of this new space will be a Korean translation of Ghenie's recent book, titled The Hooligans, from Pace Publishing.

Over the coming months, Pace’s expanded Seoul complex will also host new live art performances and musical acts commissioned and produced as part of the Pace Live program, a platform for multidisciplinary in-person and virtual events launched in 2019. Pace Live is a key component of the gallery’s program, foregrounding the voices of today’s creative luminaries and highlighting the far-reaching impact of Pace’s artists. Having debuted in New York, Pace Live made its London premiere in 2021 and launched at Pace’s recently opened Los Angeles gallery in 2022.










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