The First Art Newspaper on the Net    Established in 1996 Friday, December 3, 2021


How to Promote Art via Video on Facebook



If you are a budding artist, then you must be thinking about selling your artwork. But arranging for an art show or an exhibition can be difficult and quite a task, especially with new coronavirus restrictions. Thanks to social media, things have become simpler. Facebook is one such platform that is used by millions of people across the world. It is a great platform to showcase your art and your talent and attract an audience. If you want to sell or promote your art on Facebook, then you can do that easily by following a few guidelines.

One of the best approaches to being a successful artist on Facebook is by using video to promote yourself. Studies have shown that video content is more engaging than any other type of media, and people generally look at videos four times longer than pictures. If you learn to harness the power of Facebook video, you can achieve great success. Here are a few simple steps to promote your artwork using Facebook videos.

1. Create a Video using images

You can create a video where you can put in the pictures of all your artwork and upload it on Facebook. This will allow the audience to view all your artworks under one single video, and they can decide if they want to purchase them or not. In the video, consider explaining your artistic process and what you like about the artwork. If you aren't in it for the money, then no worries, you can use these videos to promote your name to create a stronger social presence. This could lead to you getting local art gigs which could offer you even more exposure.

Consider asking your followers to share your Facebook art videos on other social networking platforms. Encourage them to download Facebook videos and share them with their friends and family. Offer them some commissions for every sale that they generate.

2. Stay Active on the Art Communities

Facebook is one of the top places to go if you're looking to join niche communities. Find your place on some of the local art Facebook groups and compile an impactful video of your artwork and post it for like-minded art lovers to enjoy. This will make sure you get more eyeballs on your artwork and will help you grow a loyal audience who would be willing to pay for your work. Finding the right Facebook group will garner you a lot more attention than a regular audience.

3. Run Ads on Facebook

This is a full-proof plan that will ensure your work gets the most attention. Facebook lets you run ads on its platform, and you can use that to engage your audience. A Facebook video can be created, and you can run ads for the same, which can fetch you many video views. Facebook video ads get two times more engagement than static content. You can use Facebook insights to target the right audience, helping you promote your artwork and reaching a larger audience. If you're looking for tutorials on how to use Facebook insights, head over to YouTube, which is packed with helpful information. If you want to watch the video offline, you can use a YouTube downloader to save the video for later.

4. Create a Stunning Facebook Page

Facebook provides you the option of having a page for your business or the same. You can use that feature to build a great page filled with videos and images of your artwork. If you have a personal website for your artwork, it's a good idea to try and replicate the general feel of your website on your Facebook page. The page will then help you get likes and followers which will go a long way to creating a name for yourself. If you’re wanting to make your page stand out more, you can try using some artistics fonts. Doing anything you can to stand out is essential to success.

5. Ways to Connect

Your Facebook video must intrigue your audience so much that they should want to connect with you. In that case, keep doors open for communication. You should provide certain details to help your audience connect with you, like a phone number, email address, or website URL. If you are looking to sell your artwork, then this is a must.

Final thoughts

If you're looking to make a splash with your art, then figuring out how to use social media effectively is a must. With the power of picture and video you can use platforms like Facebook to promote your art to a larger audience. Facebook truly holds the potential to transform lives, and they are an amazing platform to promote one's talent. We hope that this article has inspired you to try some new techniques to get discovered as an artist. You will never know if it works if you don't try.










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