Instagram is not a social network for luxury outfit brands, fitness coaches, and appealing models anymore. Luckily for B2B brands and companies, now it has evolved into a powerful marketing channel that you cant ignore in 2021.
No doubt Instagram
can help you generate more sales and profits if you know how to use it properly as a part of your marketing. According to the stats, over 36% of decision-makers in B2B niches turn to Instagram while doing their research on services and products.
How can you crush it on Instagram as well? Follow these 8 simple yet powerful tips to bring your Instagram marketing to the next level in 2021.
Take Advantage of a Business Instagram Account
Business Instagram account has plenty of goodies for you. It would be silly not to take advantage of them in your marketing activities. Here are some of them.
● Access to Instagram Insights
● Opportunity to run ads on Instagram
● Instagram Shopping feature (it can be great for e-commerce businesses)
● Inboxes including Secondary and Primary Inboxes for messaging
● Ability to add contact info to your account
● Button with a particular Call to Action on your profile
With awesome features in your arsenal, it will be a way easier for you to hit your marketing goals on IG.
Set Clear and Measurable Marketing Goals Before Your Start Any Kind of Activities
Every marketing campaign should start with setting clear and measurable goals. Period. If you dont do it, your marketing activities are likely to be a waste of money and time. So dont skip this step if you are dead serious about your business success on Instagram. There are many articles out there on how to set S.M.A.R.T. goals for your marketing activities. The same can be applied in Instagram marketing.
Everybody Is Yelling About Buyer Persona But Why Is It So Important?
The phrase Buyer persona has become a buzzword in the marketing space. There is so much noise around this concept yet very few marketers actually do it the right way. And its not something new. All pro markers like Claude Hopkins and David Ogilvy always started their advertising campaigns with reaching their target audience and digging deep into their pain points.
Why do you think the grandfathers of advertising cared so much about it? Thats because if you dont know your target audience and their pain points, your marketing activities will fall flat. Thus, make sure you take enough time to do your ideal client research.
Make Your Profile Stand Out from the Sea of Sameness
Again. To catch the attention of your ideal client, you should stand out from the crowd. The best thing to do this is to start with making your profile appealing and original. With such a huge competition that we can observe in almost all niches online now, its super important to invest in your brand identity. Build a unique brand.
And it all starts with your profile (your profile picture, fonts, description, brand colors, captions, bio, call to action, etc.). Take your time to create a catchy profile before you start doing anything on IG.
Boost Your Credibility on Instagram
Credibility is another key point for your success on IG. Lets face it. Nobody is going to trust a profile with 100 followers, right? Luckily, Poprey
can help you out with this. You can increase the amount of followers in no time thanks to their services like automatic followers for Instagram
Create Content That Delivers Value to Your Target Audience
Youre done with credibility and setting your profile. Cool! Whats next? Now you need to create content of value for your audience. Why do you need it? Well, its simple. Thats because it will help you attract inbound leads and boost your credibility even more. Plus, content is essential for building your brand on IG.
Make It Happen in DMs
Once you have all the previous steps covered, its high time to start your outbound campaign on IG using DMs. Heres the thing. You should understand that you should spam people and get on their nerves. Its not an outbound campaign. Its a waste of your time and the time of people that you send your messages to.
Instead, you should be very selective in what profiles you are going to send DMs. And, of course, take your time to check their profiles, like their posts (if you really like them), and leave some genuine comments. If to do it the right way, DMs can bring you a lot of juice on IG.
Measure Your Results with Top-Notch Analytics Tools
Finally, dont forget to measure your results with Analytics Tools. Once you measure the results youll know what you can improve and keep going from there.