RICHMOND, VA.- Following an extensive national search, the Virginia Museum of Fine Arts has named Jan Hatchette as its first Deputy Director for Communications. Beginning April 10, 2017, Hatchette will lead the development, execution, and management of innovative and integrated marketing and communications strategies for VMFA. This new position oversees marketing, publications, public relations, audience development, graphic design and digital media.

Hatchette joins VMFA as it is implementing initiatives to meet the goals outlined in its five-year strategic plan, including creating exceptional art and cultural experiences that captivate and delight a growing and diverse visitor base; building the industry-leading education platform to reach every corner of Virginia; and elevating the museum’s industry reputation to match its outstanding collections and exhibitions. Hatchette comes to VMFA after serving as senior director of marketing strategy and services at the University of Richmond.

“A primary mission of our museum is education and scholarship, and Jan has the proven skills and talents that will translate effectively in promoting our work, from exhibitions to education and everything in between,” said Alex Nyerges, VMFA Director. “Her work in higher education also will be integral in pursuing inventive tactics for further raising our museum’s regional, national and international profile and engaging with new audiences. Breaking out these communications functions into a separate division was only the first step; we know that hiring Jan is an important next step, as she brings experience and creativity to work in tandem with our leadership team to help us achieve our goals.”

Hatchette earned her undergraduate degree in mass communications at Virginia Commonwealth University, followed by a master of liberal arts degree from the University of Richmond.

“As a native of Chesterfield County, I am excited and honored to join VMFA because it is such an important cultural and educational resource for all Virginians. I look forward to the opportunity to work alongside director Alex Nyerges, the executive leadership team, and the amazing and dedicated staff to enhance VMFA’s position as an industry leader,” Hatchette said. “I’m invested in helping enrich the museum’s reputation and attracting audiences from our hometown of Richmond and around the globe.”

As an experienced marketing and communications professional, Hatchette has spent the past 17 years at the University of Richmond. Most recently, she served as senior director of marketing strategy and services, where she was responsible for leading the development and implementation of integrated strategic marketing communications that enhance the university’s brand and reputation. Prior to the University of Richmond, Hatchette was a marketing manager focused on business development at Mays & Valentine, LLP (currently Troutman Sanders, LLP) and began her career as a public relations officer for Central Fidelity Bank (currently Wells Fargo). She received a master of liberal arts degree with a concentration on African American studies from the University of Richmond and a bachelor of science degree in mass communications from Virginia Commonwealth University. She is actively involved in her community and is a lifelong resident of Chesterfield County.