Artists are passionate about their craft, but many aren’t as interested in marketing. But you need to know how to market your artwork online if you want to survive in today’s competitive market.

Learn below about why digital marketing is essential and how to market your artwork.

How Can Digital Marketing Help?

Artists benefit from marketing their work online in several ways:

● Cost-effective marketing: Artists may not want to travel all around their area to market their work. But there are many digital platforms today where it’s easy to sell your paintings, drawings, or photographs right on your tablet or phone. You can quickly use digital marketing channels to spread the word about your artwork.

● Global reach: Gone are the days when you needed a huge marketing budget to sell your products. You can have someone build a website to market your art, then connect it to your Facebook, Twitter, Snapchat, Pinterest, and Instagram accounts, and people will find out about your products anywhere they live.

● Fast and easy: You can begin digitally marketing your artworks by simply opening a Facebook account for your small business and post images and engaging content about what you do. If your work is good enough, the word can spread with minimal expense.

Digital Marketing Tips For Artists

Now that you understand how digital marketing can help you, let’s dive into specific actions to take:

Build An Online Art Portfolio

The most critical step to market your art online is to create a spectacular online portfolio of your works. Your art portfolio will be the first stop your potential customers visit, so you should make it good. They will want to know about the art you offer and your style so they can gauge if it’s something that might appeal to them.

It’s essential to have only your best artworks online; don’t include every piece you’ve done because some are better than others. Instead, focus on your most remarkable pieces, and remember to add client testimonials. Don’t forget to use methods to boost traffic to your social media accounts such as likes24.de.

Write A Blog

Blogging about art is a potent way to drive attention to your online portfolio. You can create a separate blog site that links to your artwork site. Or, simply add a blog to your main site.

In your blogs, write about artists’ issues and tell visitors about current or historical art styles that inform your work.

Remember to write content for art buyers and fellow artists, writing about contemporary issues and offering solutions.

Make Videos

Videos are another excellent way to market your art portfolio digitally. Viewers on YouTube and other popular social media channels will see you discussing art and your projects, and they may become interested in what you offer.

A highly effective way to drive traffic to your site is to show how to create a piece of art. Make it a simple step-by-step process for the layperson. And don’t forget to talk about yourself and the art you do. Always put your website link at the beginning and end, too.

Try Email Marketing

Email is sometimes considered old school but still is one of the most effective ways to market online. You can collect site visitors’ emails and send them a monthly or bi-weekly newsletter that discusses contemporary art. And then include images and links to your latest artworks.

There is plenty of competition in the art world, whether you paint, sculpt, draw, or something else. But when you use the easily accessible and affordable digital marketing tools described here, you can inform the world about your passion. And you can make some money along the way!