Pompeii online: Italy launches cultural streaming platform
The First Art Newspaper on the Net    Established in 1996 Saturday, October 5, 2024


Pompeii online: Italy launches cultural streaming platform
This aerial file photo taken on May 01, 2020 shows the Colosseum monument in Rome. Filippo MONTEFORTE / AFP.



ROME.- Italy's top cultural institutions are happily welcoming back visitors after months of online-only events, but digital skills learned during the pandemic are being repurposed into an innovative national streaming service.

The new "ITsART" (Italy is art) platform, launched Tuesday in the spectacular surroundings of the Colosseum in Rome, will offer a mix of live and on demand events, from plays, concerts and films to virtual tours of museums and monuments.

Institutions from Milan's Scala theatre to the Pompeii archaeological park are among those involved in the scheme, backed by around 19 million euros (around $21 million) from the Italian government.

"Our aim was to provide a common platform that can reach a growing audience of consumers of Italian art and culture around the world, while importantly, supporting the performing and visual arts sector," said the project's director general, Guido Casali.

A beta version of the service has been running in Italy and Britain since May, but is now open to all the countries in the European Union, accessible on the official site and an app.

Italy's cultural treasures, coast, lakes and mountains made it the world's fifth-most visited destination before the coronavirus pandemic hit in early 2020.

Deprived of their public, as elsewhere, many museums and institutions developed online offerings for visitors stuck at home, including the Uffizi galleries in Florence, and Pompeii.

"I made little videos, short videos just talking about the site or what we were doing, how it was being there without visitors... and it had such great feedback," said Gabriel Zuchtriegel, the director of Pompeii.

He was not keen on using existing commercial platforms, "where you as a user are not really a client, you're a product, they're selling commercials... so I thought it would be great to develop our own platform".

ITsArt, which already has more than 100,000 registered users, is free to access although there is some pay-per-view content.

It is divided into three sections: "Stage", with concerts for example at the Scala; "Sites", with virtual visits including of iconic monuments and "Stories" with documentaries and films such as Bernardo Bertolucci's 1987 "The Last Emperor."


© Agence France-Presse










Today's News

November 24, 2021

Why was this ancient tusk 150 miles from land, 3,000 feet deep?

U.S. returns over 900 confiscated artifacts to Mali

Lark Mason Fine and Decorative Arts Sale now open for bidding

Rare Einstein papers set record at Paris auction

Met returns three artworks looted under British colonial rule to Nigeria

L.S. Lowry's only painting of an auction room sells for £2.6 million

Christie's Latin American Art announces spring 2022 sale calendar, led by rediscovered Diego Rivera masterpiece

Bezos gives $100 million to Obama Foundation

Pompeii online: Italy launches cultural streaming platform

One-stop shop for the holidays-Chanel, Hermès, Louis Vuitton, Judith Leiber

MASSIMODECARLO opens an exhibition of works by Sanford Biggers

Lehmann Maupin presents a selection of new fabric works by acclaimed Korean-born artist Do Ho Suh

Tate Modern appoints Christine Y. Kim Britton Family Curator-At-Large (North American Art)

AstaGuru's Collectors Choice Auction featuring works by leading modernists concludes with exceptional results

Power Station of Art hosts "John Hejduk: Shanghai Masque"

Wadsworth Atheneum Board of Trustees elects Gerard Lupacchino to serve as President, new Trustees and Electors

Early printing of the Bill of Rights heads to auction

Exhibition establishes a dialogue between the works of Anthony Caro and Eduardo Chillida

Smithsonian's National Air and Space Museum will temporarily close for renovation

Christie's to auction Michael Jordan game-worn, dual-signed Air Jordan sneakers

The emails behind the opera 'Eurydice'

Jasmina Cibic wins 14th Film London Jarman Award

Miller & Miller announces online-only Petroliana, Advertising Signs & Memorabilia auction

Trying to blur memories of the Gulag, Russia targets a rights group

Medicine Called Art: How it Can Cure Your Heart

10 Must follow Product Photography Tips for E-commerce Websites

What is the Ongoing Craze Regarding the Highly Anticipated Cat Backpacks?

How to Take Meeting Notes Effectively




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Attorneys
Truck Accident Attorneys
Accident Attorneys
Holistic Dentist
Abogado de accidentes

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful