The First Art Newspaper on the Net    Established in 1996 Thursday, October 21, 2021


How Design Influences Online Purchase



When you own a business, you exactly know how a well-designed website could affect your sales and the behavior of your target customers. If you will notice, business owners spend thousands to millions of bucks to market their brand, products, and services online. You might be wondering why these people spend a fortune on web design. Well, this is because shoppers are more likely to place an order on a website with a compelling design.

A good design doesn’t only encourage customers to buy goods and avail services, but also gains their trust and loyalty. Needless to say, it is worth investing in. Let’s understand more about its impact on purchasing decisions and the elements that contribute to its success.

Theme Color
Colour psychology has been around in the business industry for several years. However, some business owners don't know how it exactly works. If you will notice, most social media platforms have the colour blue on their logo. These include Tumblr, LinkedIn, Facebook, and Twitter. With that in mind, you need to choose a different shade to stand out in the competition.

If you are not knowledgeable about colour psychology, you may refer to the colours used in brick-and-mortar shops. For instance, yellow, red, and orange colours show a sense of urgency and youth, which is why they’re used by companies like Instagram to appeal to a younger audience. This will encourage your current and potential customers to decide fast. You can also check out the visual designs and colours used by your competitors on their websites. From there, you can have an idea of which one to choose to set yourself apart from them.

Top-Notch Copywriting
If your goal is to turn your website visitors into a client, call-to-action phrases would help you a lot. Powerful and smart copywriting also gives your potential customers a sense of security and confidence in your offerings. You can use terms, such as ‘experts’, ‘leading’, ‘security’, and ‘guaranteed’. These words are proven to give peace of mind to hesitant and discerning website visitors.

Ease and Convenience of Use
Your website must run properly. If it loads slowly or has a bad interface, customers will find it hard to use. This can discourage them from placing an order or further navigating web pages. In other words, you need to create a website that is simple, fast, and easy to use. This allows less tech-savvy users to browse your site hassle-free.

Show Social Proof
We cannot deny that the overall user experience, feel, and design of your business’ website are essential for achieving digital growth. However, keep in mind that they are not the only aspects you need to consider. A lot of internet users are influenced and persuaded to order a product or service from a certain website when they see positive reviews about it. Thus, it’s imperative to have a dedicated review and ratings page. Meanwhile, you can also share proof of purchase and customer feedback on your social media channels to establish rapport among your target customers.

Conclusion
Managing your business, creating an excellent website, and making your brand stand out from the competition does not happen overnight. You need to put a lot of thought and effort into it. Customers place an order on a website that is user-friendly and pleasing to the eyes.

All of these practices mentioned have been utilized in many different sectors over the years, especially within the iGaming market. In the gambling industry, players search for the best websites which offer a huge list of casino games, as the more compelling the website is, the higher the chance they will keep on playing there. Similar to business websites, pages that offer casino games which look to retain the custom of the players who join should be easy and simple to navigate to allow both amateur gamblers an more seasoned veterans to play games seamlessly.










Today's News

September 14, 2021

Sculptor Tony Rosenthal's personal collection debuts at Roland Auctions NY

Philadelphia Museum of Art and the Czech Republic announce the return of an Italian pageant shield

Sotheby's to offer the personal collection of Richard L. Feigen this fall in New York

Janet Borden, Inc. opens a new exhibition of photographs by Neil Winokur

Unearthed at a British golf course: A log coffin from the Bronze Age

Cardi Gallery opens a comprehensive exhibition of Irving Penn's work

Lucy Lacoste Gallery announces the passing of renowned ceramic sculptor Arnie Zimmerman

Huma Bhabha opens first solo exhibition with Xavier Hufkens

Prestel publishes 'Portrait of an Artist: Conversations with Trailblazing Creative Women' by Hugo Huerta Marin

When Wes Anderson comes to town, buildings get symmetrical

Bonhams and The Connor Brothers join forces in aid of The Big Issue

'Convergent Evolutions: The Conscious of Body Work' opens at Pace

Christie's appoints Natasha Le Bel as Global Head of Communications

Molly Ott Ambler appointed Head of the Fine Art Division for Bonhams US

Nino Castelnuovo, 'The Umbrellas of Cherbourg' star, dies at 84

Review: Passion Fruit Dance Company brings the club to the stage

How surreal! How radical! How avant-garde! How Broadway?

Curtains up! How Broadway is coming back from its longest shutdown.

The New Art Centre opens an exhibition of work by Edward Allington and Nika Neelova

Sullivan+Strumpf opens two new online exhibitions of works by Kirsten Coelho and Jemima Wyman

Jane Lombard Gallery presents a new body of work by Sawangwongse Yawnghwe

Workplace opens an exhibition of new multi-media and installation works by Simeon Barclay

Anasa Sinegal named DEL Leader at MWPAI, ICAN

Ronchini opens an exhibition featuring new works by David Olatoye and Victor Ubah

Elusive Hermès Himalayan Crocodile Birkin could exceed $100,000 at Heritage Auctions

The work and legacy of surrealist poet Aimé Césaire featured at The Dalí Museum this fall

Fashionable Wardrobe Essentials Every Man Should Have

EUROBIKE Live View - Electric Bikes are the absolute stars

Art Is Powerful - Especially In Your Own Home

How To Get More Likes On Your IG Account

How Design Influences Online Purchase




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